
Core Wisdom

The Second Mountain
The Quest for a Moral Life
by David Brooks

Letters from a Stoic
by Seneca

The 5 Second Rule
Transform Your Life, Work, and Confidence with Everyday Courage
by Mel Robbins

The Bhagavad Gita
A Classic of Indian Spirituality
by Krishna and Eknath Easwaran

Self-theories
Their Role in Motivation, Personality, and Development (Essays in Social Psychology)
by Carol Dweck
Optimizing for the Modern Hērō 101
How to harness your soul force to create the strength for two so we can change the world together
110-Year-Old You
#67
Ready for Some Time Travel?
In his great book Happier, Tal Ben-Shahar tells us that we have all the wisdom we will ever need—as evidenced by individuals who undergo a traumatic life experience and then radically transform their lives.
A Quick Trip to Hell
#678
How to Avoid That As Frequent/Ultimate Destination
In Greatest Year Ever 2019, we kicked the party off by reminding ourselves of the ultimate game we’re playing—leaning into Aristotle’s wisdom (yet again!) that the summum bonum of life (the highest good!) is to experience the joy of flourishing by having a great relationship with our inner soul.
Dominoes
#23
Ready to Amplify Your Latent Potential by 2 Billion?
Are you familiar with the physics of dominoes?
Eulogy Virtues
#212
How to Chisel on Your Road to Character
In our last +1, we talked about the fact that the word character comes from the Greek word for “chisel.”
Perfectionist vs. Optimalist
#50
Which Are You?
Speaking of perfectionism, let’s look at the essence of Tal Ben-Shahar’s great book The Pursuit of Perfect.
Reclaiming Lost Hours
#481
By Making Everything (!) Our Practice
Before we bid farewell to George Leonard, how about ONE more little idea from the Aikido (and life) master?
Rehearsing Your Death
#504
As a Way to LIVE (Seneca Says…)
In our last +1, we talked about the idea that the siren you might hear today wails for YOU. Then I suggested you actually IMAGINE yourself being put on that gurney at the end of your life.
Soul Force Forge
#1011
How’s Yours? Join Ours!
In our last +1, we talked about the importance of Virtue Management vis-a-vis Energy Management and Time Management.
The Cardinal Virtues
#1004
Of Stoicism + Science + Optimize
The other day we chatted about my recent staycation with my Stoic friends.
The Definition of Hell
#309
Meeting the Person You Could Have Become
In Getting Grit, Caroline Adams Miller walks us through the science of grit and then helps us apply it to our lives.
The Heroic Coach Diploma
#1014
Want One? Come and Get It!
As you may have noticed (ahem and hah!), I’m super fired up about the launch of our 2020 Mastery Series and Heroic Coach certification programs.
The Rise of Superyou
#21
Introducing a New Mantra: “No Pressure, No Diamonds.”
Steven Kotler wrote a great book called The Rise of Superman. In it, he challenges some myths of mastery—telling us that it’s not so much about having the right DNA or the willpower to delay gratification for 10,000 hours.
The Stoic Paradox
#1002
The Stockdale Paradox - Part 2
Over the last couple of weeks, I’ve been having fun hanging out with some Stoics—some modern guys and some ancient ones.
Thoughts + Heartbeats
#1005
Meditating? Thoughts Are NOT Your Enemy!
Emily Fletcher was a Broadway performer living the dream.
You vs. Your Problems
#258
Size Yourself Up then Step Up!
In our last +1, we talked about the fact that the law does not concern itself with trifles and we busted out some old-school Latin and applied it to our lives.
Your Limitations
#1012
Idea: Stop Arguing for Them
In our last +11 (that got long didn’t it?!), we talked about my love of the word forge and I invited you to join our Heroic Soul Force Forge.

The Tools
Transform Your Problems into Courage, Confidence, and Creativity
by Phil Stutz and Barry Michels

Authentic Happiness
Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment

Flourish
A Visionary New Understanding of Happiness and Well-being

The Nicomachean Ethics
by Aristotle
“Hi, Optimus!”
#659
How to Invite Him or Her to the Optimizing Party
As we discussed in Greatest Year Ever 2019, one of my core themes for this year is to operationalize virtue—to help us (really!) move from theory to practice. More virtue and less chit chat style. 🤓
+1 or -1 = Destiny Math
#1
What Must YOU be?
Abraham Maslow studied the greatest people of his generation. People like Eleanor Roosevelt and Albert Einstein.
100 Questions
#186
An Exercise to Create a Meaningful Life
In our last +1 we met our Angel’s Advocate via Michael Gelb’s great book How to Think Like Leonardo da Vinci.
Caterpillars, Butterflies and You
#404
(And Maslow, Aristotle, Stoics and Others)
In our last +1, we talked about Abraham Maslow’s wisdom and the ancient etymology of the word clamor in the context of your capacities clamoring to be used (aka you doing what you’re here to do!).
Good Bad Days
#13
Mastering the Art of Playing Badly Well
Jack Nicklaus once said that the real key to being a great golfer was “playing badly well.”
How to High Five Your Inner Daimon
#3
My Philosophy in One Word
To the extent that there’s a gap between who you’re capable of being in any given moment and who are actually being in that moment, you will experience a level of discontent. Regret. Anxiety. Depression.
How to Learn Optimism
#281
Enter: The 3 P’s: Permanence + Pervasiveness + Personalization
In our last +1, we talked about Martin Seligman and the science of flourishing.
Psychological Flexibility
#11
A Hallmark of Happy Humans
Dan Siegel is one of the world’s leading mindfulness / neuroscience / interpersonal neurobiology experts.
The #1 Key to Happiness + Flourishing
#2
Hint: Become BFFs with your Inner Soul
Imagine your ideal self.
The 5 (Greek) Keys to Optimizing
#200
Areté + Eudaimonia + en*theos + Hērōs + Euthymia
We’re hitting another exciting milestone in our +1 series today: #200.
Your Infinite Potential
#4
And Where to Find It
Phil Stutz and Barry Michels wrote a great book called The Tools. There are five Tools in the book and we may chat about others later but I want to focus on the first for now.

Falling Upward
A Spirituality for the Two Halves of Life

Coming Alive
4 Tools to Defeat Your Inner Enemy, Ignite Creative Expression & Unleash Your Soul’s Potential
by Phil Stutz and Barry Michels

Everything Is Figureoutable
by Marie Forleo

The Obstacle Is the Way
The Timeless Art of Turning Trials into Triumph
by Ryan Holiday
Antifragile 101
How to use everything to fuel your heroic growth
Hērōs
#107
Building Strength for 2
Speaking of heroes and the reverse indicators we can expect to see on our heroic, dragon-slaying quest(s), do you know what the word “hero” actually means?
Victim vs. Creator
#76
Two Questions: "Why Me?" vs. "What Do I Want?"
David Emerald wrote a great book called The Power of TED*.
Antifragile
#10
vs. Resilient vs. Fragile
In his great book Antifragile, Nassim Taleb walks us through the fact that there’s a big difference between being fragile, being resilient, and being ANTIfragile.
Aristotle’s Virtuous Mean
#247
Versus the Vices of Excess + Deficiency
In our last +1, we talked about Seneca’s take on flexibility.
Hope: Leadership’s Secret Sauce
#88
How to Increase Engagement from 1% to 69%
While we’re chatting about the science of hope, let’s focus on a key leadership stat.
Begin with the End in Mind
#219
Habit #2 of Highly Effective People
In our last +1, we talked about Stephen Covey’s Habit #1: Be Proactive. How? Be response-able. Step into the gap between stimulus and response and choose the optimal response.
Being Exonerated
#109
Is NEVER Going to Happen (Sorry to Break the News!)
In our last +1, I casually mentioned the fact that our heroic reframing of challenges is something we will work on forever.
Death Cookies
#192
Fuel for the Journey to Your Infinite Potential
Continuing our theme of how to become Antifragile Heroes, let’s look at another way to rock it.
Resurrections and Crucifixions
#361
Can’t Have One without the Other
Joseph Campbell once said that we can’t have a resurrection without a crucifixion.
Acres of Diamonds
#22
Got Any Priceless Gems in Your Backyard?
In our last +1 we had fun with our new mantra: “No pressure, no diamonds.”
Infinite Optionality
#191
The Ticket to Antifragility
Let’s talk some more about how to become Antifragile.
Keep Shooting
#12
A True Story About Moving thru Some Serious Obstacles
Once upon a time (1938 to be precise) there was a pistol shooter. He was incredibly good. Hoped to be the very best, in fact.
Mediocrity vs. Excellence
#95
How to Avoid Getting Stuck in the Middle of a Rugged Mountain
In our last few +1s, we’ve been chatting about reaching the Peak of our potential.
Noli Timere
#714
<- “Be Not Afraid” (= The #1 Phrase in the Bible)
In our last +1, we spent some time hanging out with my friend Katherine Collins who is, I am quite sure, the only human on the planet who has run a multi-billion dollar mutual fund AND gone to Harvard Divinity School.
Sacrifices vs. Decisions
#65
There’s a Big Difference between the Two
Georges St-Pierre is one of the greatest mixed martial artists in the world. Ever.

The Psychology of Hope
You Can Get There from Here
Swimming Rats
#87
How to Increase Your Endurance by 240x (!!!)
Although I’m not a huge fan of some of the drawbacks of animal testing, this study is astonishing and worth knowing about.
The Price of Success
#597
Let’s Figure It Out and Pay It
In our last +1, we talked about paying the price to achieve our wildly important goals—whatever they may be. I shared a partial accounting of the price I’ll be paying to have a shot at one of my big goals and we checked in on YOUR accounting. (How’d that go for you? 🤓)
The Stockdale Paradox
#29
I’m Confident It’ll Happen AND… I Know It Will be Challenging
Vice Admiral James Stockdale was shot down during the Vietnam War. He spent seven and a half years in a brutal prison camp. He spent four of those years in solitary confinement and two years in leg irons. He was tortured fifteen times.
Turning Around Glitches
#97
What True Confidence Looks Like and How to Build It
True confidence doesn’t come from thinking everything will always go perfectly.

The Enchiridion
by Epictetus

The Stoic Challenge
A Philosopher's Guide to Becoming Tougher, Calmer, and More Resilient

With Winning in Mind
The Mental Management System

The Philosophy of Cognitive Behavioural Therapy
Stoic Philosophy as Rational and Cognitive Psychotherapy
An Indestructible Mind
#496
The Creation Of
In our last +1, we talked about inviting the Conquering Hero to your mind-wandering party and escorting out the Suffering (Whiney) Martyr.
Follow Your Grunt
#125
Bliss + Grunt + Grunt = Magic
In our last +1 we had fun exploring the ancient wisdom that led Joseph Campbell to tell us: “Follow your bliss!”
Hērōic Reframing
#108
How to Build Antifragile, Heroic Confidence
Continuing our heroic theme, let’s talk a little more about how to build antifragile, heroic confidence.
How to Get Super Shiny
#183
Hint: Don’t Get Irritated by Every Rub
In our last +1, we had fun applying Rumi’s wisdom that God turns us from one feeling to another so we have two wings to fly and not one.
How to Make a Pearl
#754
To Go with our Diamonds
One of our very first +1s was on a brilliant line from Steven Kotler. At the end of our interview about his great book The Rise of Superman, I asked him what one piece of wisdom he’d share with someone passionate about (and committed to!) Optimizing their lives so they could actualize their potential.
How to Use Our Optimizing Tools
#598
Hint: Practice THE MOMENT You Need It
A little while back, we talked about the keynote talk I was getting ready to present (as part of the Pritzker Group Venture Capital’s annual event for the 60+ portfolio CEOs). Today I’d like to give a quick update on how it went and then talk about how I dealt with my nerves leading up to it—with an emphasis on a little distinction I made about how to apply the “Bring it on!” and “I’m excited!” tools.
Mistakes? They’re Just Mis-takes
#59
You As the Director of Your Life
Imagine yourself as the Director of a movie.
OMMS
#41
The Hero’s Mantra
Ultimately, what we want to get *really* (!!!) good at alchemizing any and all challenges into fuel for the bonfire that is our passionate commitment to living a heroic life in service to something bigger than ourselves.
UPERSIST!
#700
How to Be Unstoppable
In our last +1, we talked about you feasting on your Hero Bars—using memories of your past success as fuel to walk through fear doors today.
Warriors vs. Librarians
#66
Let’s Not Just Catalogue these +1s, Let’s LIVE Them
Our last +1 was about a modern-day warrior, Georges St-Pierre.
Wearing Scars As Medals
#71
What a Hero Does with the Dragon Claw Marks
In our last +1 we chatted about the fact that, as Campbell tells us, when we go for bliss on our hero’s journey we need to remember that there’s always the chance for a fiasco. (Hah!)

Rethinking Positive Thinking
Inside the New Science of Motivation

Grit
The Power of Passion and Perseverance

Mindset
The New Psychology of Success
by Carol Dweck
“That’s NOT Like Me!”
#63
Part II on How to Optimize Your Self-Image
In our last +1 we had fun cultivating a strong Self-Image via “That’s like me!” imprints.
3:59.4
#5
How to Run a 4-Minute Mile and/or Do Other "Impossible" Stuff
At this point, most of us know that Roger Bannister was the first person to break the 4-minute mile. Very smart people of his era said that it was impossible. Period. End of story. He, of course, wasn’t so sure.
Adaptability + Homeostasis
#94
Why Getting Out of Your Comfort Zone Is So Important
We’ve talked a lot about how important it is to get out of our comfort zones.
Deo Volente + Thy Will Be Done
#18
Wisdom from Apollo, the Patron God of Philosophy
Deo volente.
Dynamic Tension
#121
How to Manage that Tension between Your Hoped-for Future and Your Current Reality
So, we have the ONE thing you’re going after in your epically awesome heroic quest. (Right? You identify that dream with a ton of pull power?)
How to Build Your Grit
#19
The 4 Key Scientific Variables
Angela Duckworth created the science of Grit. It’s fascinating. She defines it as intense passion + intense perseverance. In short, you’re REALLY fired up about something and you’re willing to show up every day for however long it takes to make your dream a reality.
Motivation = ENERGY x (Value x Expectancy / Impulsivity x Delay)
#8
A Modified Look at the Science of Motivation
Yesterday we talked about our motivation equation. You know: Motivation = Value x Expectancy / Impulsivity x Delay
Now What Needs to Be Done?
#72
Remember: Feelings Follow Behavior
David Reynolds wrote what might be the best book you (and most other people) have never heard of.
Relentless Solution Focus
#16
60 Seconds of Whining and Then You're On!
Jason Selk is one of the world’s leading mental toughness coaches. He tells us that the best among us have a “relentless solution focus.”Note: RELENTLESS solution focus.
Reverse Indicators
#106
How to Interpret Your Encounters with Dragons
So, let’s say you’ve decided to embark on a heroic quest. It’s time for you to leave the normal, routine life and really go for it—stretching yourself to dare greatly and do what you’re here to do.
Running Experiments
#515
Like Good Scientific Sapiens
In our last +1, we talked about Professor Harari’s two world maps—one before The Scientific Revolution that was all filled in (including areas they knew NOTHING about) and one after that had plenty of empty spaces (accounting for all they things they didn’t know).
Styrofoam Weights
#407
And Your Heroic Gym™ Membership
As we’ve discussed, years ago I did 1-on-1 coaching with one of my favorite authors, Steve Chandler. It was awesome.
"That's Like Me!"
#62
How to Optimize Your Self-Image
Whether you’re an athlete, entrepreneur, teacher, parent, manager, or — fill in the blank here —, what percentage of your game do you think is mental?
The Dreaded “U-Lag" on Your Heroic Quest
#405
And How to Conquer It
Returning to our Hero’s journey theme, imagine yourself at the start of an epic journey. You’re looking out across a canyon. You can see a shimmering oasis on the other side of the canyon. It’s epic. Super bright and shiny and awesome. And it’s yours. You know it. You can feel it.
The Power of Micro Wins
#274
Wisdom from the Head of Research at Harvard Biz School
Continuing our theme of spending time with some of the best productivity thinkers on the planet, let’s cruise on over to Harvard Business School and spend some time with its head of research, Teresa Amabile.
Threat vs. Challenge
#336
How to You Respond to Life’s Stressors? (It Matters!)
In our last +1, we met our telomeres and learned how important they are in protecting our chromosomes so they can do their job and keep us nice and healthy. (Recall that they’re kinda like the end caps on our shoelaces and the offensive linemen that protect our quarterbacks!)
WOOP! There It Is
#6
The Science of Making Your Dreams a Reality
Gabriele Oettingen is a world-class researcher who has spent her career studying the science of making your dreams come to life.

The Alter Ego Effect
The Power of Secret Identities to Transform Your Life
by Todd Herman

On Becoming a Leader

Self-Reliance

What To Say When You Talk to Yourself
Powerful New Techniques to Program Your Potential for Success!
A Quick Trip to Michelangelo’s Studio
#679
Sculpting the Epic Version of You
In our last +1, we took a quick trip to hell in which (in the last moment of your life!) we met the version of you that you COULD have been.
Big 3: Decade View + Core Habits
#357
Energy + Love + Work ← Yours?
In our last couple +1s we talked about taking the decade-long view of our lives. Then we chatted about how to create great days consistently.
Identity → Behaviors → Feelings
#73
Not the Other Way Around
Continuing our theme of feelings following behavior, let’s chat about some wisdom from the author of Resilience.
Learning Cycles
#1020
And How to Optimize Them
In our last +1, we talked about the PM ritual Pythagoras came up with 2,500 years ago (!) that the Stoics liked to follow:
Sweeping Streets with Martin Luther King
#492
Like Shakespeare, Beethoven and Michelangelo
In our last +1, we talked about Martin Seligman’s ideas on the science of having a Job vs. a Career vs. a Calling. I proposed we aim to have ALL THREE such that our work involves us using our signature strengths in greatest service to the world WHILE getting paid well AND having fun mastering our chosen domain.
The 4-Hour Workday
#590
The Magic Number for Greatness?
In our last +1, we talked about the fact that we need to train our recovery the same way we train our Deep Work. We want to create nice, rhythmic waves in our lives and prioritize rest. One great way to do that? Deep Play.
Today's To-Be List
#213
Goes Nicely with Your To-Do List
In our last +1, we talked about living your eulogy virtues TODAY. We don’t want to think of our eulogy virtues as some abstract notion of the ideal you, but as a moment to moment compass that points you in the direction of the most exemplary, noble version of yourself.
Virtue Management
#1010
vs. Time Management vs. Energy Management
Last night as I was falling asleep, I was reflecting on the wonderful time I spent with a dear friend who came up to Ojai for a hike to chat about his next hero’s journey.
You + Michelangelo + Your Potential
#210
What’s in the Way of You Being Your Best?
Legend has it that when Michelangelo stepped up to a block of marble, he could see the finished statue in his mind’s eye.

The Power of TED*
*The Empowerment Dynamic

The Procrastination Equation
How to Stop Putting Things Off and Start Getting Stuff Done
by Piers Steel

On the Shortness of Life
Life Is Long If You Know How to Use It
by Seneca

Meditations
Masterpiece Days 101
How to create a great life one great day at a time
5 Core Habits
#356
How to Consistently Create GREAT Days
In our last +1, we talked about Matthew Kelly’s encouragement to slow down, step back, and take the decade view on our lives.
Emotional Stamina - Part 2
#668
Execute Protocol: The Worse You Feel AND the Better You Feel
The other day, Phil and I were celebrating some Heroic goodness including exciting opportunities on the Social side of things (!) and the fact that over 400 Coaches signed up in the first week (yay!).
Masterpiece Day Checklist
#324
How to Reduce Masterpiece Day Mortality Rates by 47%
In our last +1 we talked about the three reasons why we err: necessary fallibility (we’re not omniscient and some things are outside of our human capacity; therefore, we err), ignorance (we may not know what to do; therefore, we err), and ineptitude (we know what to do but we don’t do it; therefore we err).
Seneca: The Worse a Person Is the Less He Feels It
#381
Aurelius: Don’t Like Yourself? Why Would I Care Whether or Not You Like Me?
The Power of Solitude
#523
Clarity + Creativity + Emotional Balance + Moral Courage
In our last +1, we talked about an exercise to get a little more clarity on the trade-offs you might be making in regard to your top priorities and your tech usage.
The Pursuit of Happiness
#91
Don’t Chase Happiness—Practice It
In our last +1, we celebrated our prior Declarations of Independence (and successful Revolutionary Wars) and we made a new Declaration of Independence from a current bad habit that’s tyrannizing us.
Theory vs. Practice
#1017
Musonius Says: One Is More Important Than the Other
In our last +1, we got some great marriage advice from the Roman Socrates, Musonius Rufus.
There Are No Enlightened Beings
#228
Only More or Less Enlightened Moments
In our last +1, we talked about the fact that we can’t seize the day per se—we can only seize the moment.
Today's the Day
#79
What to Do When a (Daimon) Reporter Follows You Around All Day
Here’s another way to create a Masterpiece Day filled with you at your best.

Why We Sleep
Unlocking the Power of Sleep and Dreams
The 80/20 Principle
#162
What Works? Do More of That
Once upon a time (1897 to be precise), an Italian economist named Vilfredo Pareto was studying wealth and income distribution in England. He discovered that a small percentage of individuals owned the majority of land and wealth.

Peak
Secrets from the New Science of Expertise
by Anders Ericsson and Robert Pool
AM + PM Bookends
#78
How to Create Masterpiece Days: Start Here!
In The Compound Effect, Darren Hardy makes the important point that we have more control over the very beginnings of our day and the very ends of our days than we do over the middle of the days.
Pythagoras’s PM Review
#1019
Via His Golden Verses
In our last couple +1s, we retraced my steps through the Heroic Stoic library of wisdom—going from Musonius Rufus’s Lectures and Sayings to Massimo Pigliucci imaginary dialogues with Epictetus’s in How to Be a Stoic.
“Shut-Down COMPLETE!”
#1171
Not “Shut-Down ALMOST Complete!”
In our last +1, we spent some time with our snow globe and, if we’re practicing our shared philosophy, we DIDN’T shake it in the hour before we went to bed last night. (Aka, we honored a Digital Sunset by shutting down all electronics at least an hour before bed.)

How to Think Like Leonardo da Vinci
Seven Steps to Genius Every Day
by Michael Gelb

The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change

The Daily Stoic
366 Meditations on Wisdom, Perseverance, and the Art of Living
by Ryan Holiday and Stephen Hanselman

Stillness Is the Key
by Ryan Holiday
"This is my way; where is yours?"
#412
"… For the way — that does not exist." - Nietzsche
A couple +1s ago we had some fun with Nietzsche. We left his company all too quickly. Today we’ll take a quick look at another one of my all-time favorite aphorisms.
Digital Sabbaticals
#151
Taking Breaks from Focus NOT from Distraction
Let’s revisit Cal Newport’s Deep Work for another genius idea.
Make the Connection
#374
What’s Working? What Needs Work?
In our last +1, we talked about the importance of making the connection between your two ADDs: your addiction to digital devices and your attention deficit disorder.
Name It to Tame It
#83
How to Tame the Gremlins
In our last +1, we talked about the fact that Suffering = Pain x Resistance.

Happier
Learn the Secrets to Daily Joy and Lasting Fulfillment

Turning Pro
Tap Your Inner Power and Create Your Life’s Work

Presence
Bringing Your Boldest Self to Your Biggest Challenges
by Amy Cuddy

The Inner Citadel
The Meditations of Marcus Aurelius
by Pierre Hadot
Energy 101
How to give your soul the energy it needs to live your greatest life
Energizers vs. Enervators
#181
The Art & Science of How to Take a Good Break
We know it’s important to take good breaks. We want to work for a certain period of time (NASA says no more than 90 minutes or so) and then take a break. Repeat. Making waves as we oscillate from being on to being off.
Euthymia
#100
How to Live with Energized Tranquility
First: Welcome to our 100th +1. It’s a special milestone. Kinda excited about it. 😃
How Clark Kent Becomes Superman in 11 Seconds
#660
Flipping the (Superhero) Identity Switch (Then Reflipping/Ducktaping It So It Sticks All Day Every Day)
In our last +1, we talked about our inaugural Heroic Coach program (there’s still a little more time to sign up and join hundreds of other passionate Heroes in making this the greatest year of our lives while helping others in our lives do the same, btw).
"I'm Excited!"
#27
What to Say to Yourself When You’re Feeling Nerves
Alison Wood Brooks is a researcher at Harvard Business School. She studies the most effective strategy for dealing with acute stress.
Smokeybot
#64
The Little Guy Who Smokes the Tortoise and the Hare
Grant Cardone wrote a great book called The 10X Rule.
States vs. Traits
#189
How to Quit Being a Cannonball
Ken Wilber tells us there’s a big difference between what he calls “states” and “traits.”
Three Forms of Discipline
#669
Yoda Says: 1. Reactive + 2. Structural + 3. Expansive
In our last +1, we talked about the two facets of Emotional Stamina.
Want to Be Great?
#630
Find the Time. Find the Energy
In our last +1, we talked about LeBron James and the fact that he tries to get 11 to 12 hours of sleep per day when he’s training. (So does Roger Federer. And, Tom Brady is in bed at 8:30. 😴)

Making Hope Happen
Create the Future You Want for Yourself and Others

The War of Art

The 21 Irrefutable Laws of Leadership
Follow Them and People Will Follow You (10th Anniversary Edition)

The 4 Disciplines of Execution
Achieving Your Wildly Important Goals
by Chris McChesney, Sean Covey and Jim Huling
Antifragile Buoyancy
#424
How’s Your Barbell?
A couple +1s ago, we talked about the power of buoyancy and the optimal ratio of positive to negative.
Creative vs. Reactive
#201
Choose One Before the Other (If You Want to Actualize Your Potential)
Creative and reactive.
Dust
#77
A Secret Tool to Master Non-Attachment
Let’s chat about something called “Dust.” It’s a secret tool I recently learned from Phil Stutz.
Handy Dandy Motivational Calculator
#7
The Science of Solving the Procrastination Equation
Piers Steel is a leading research scientist. After analyzing hundreds of studies on motivation, he came up with a little equation to capture the essence of motivation. It’s a little abstract on first blush but worth internalizing and using as one of our tools. I recommend keeping this ready at hand and using it often to see where your motivation may be waning and how to keep it strong.
How to Discover Your Deep Work Style
#128
Hermit. Bimodal. Rhythmic. Journalistic. (Yours?)
Deep Work.
How to Schedule Your Best Work
#38
Match Your Mental Energy to Your Task
The creator of Dilbert wrote a great book called How to Fail at Almost Everything and Still Win Big.
Multitasking Is a Myth
#37
What We Do Is Really Task Switching — And that Has a Big Cost
Multitasking is a myth.
Speed Is a Force
#54
The Force Is with You - Use It Wisely
The very first thing Phil Stutz taught me in our very first session together was the fact that Speed Is a Force.

The 4 Disciplines of Execution
Achieving Your Wildly Important Goals
by Chris McChesney, Sean Covey and Jim Huling
Want to Make It Stick?
#1030
Explain Like I’m 5
In our last +1, we talked about the research on the fact that The Pen Is Mightier Than the Keyboard: Advantages of Longhand Over Laptop Note Taking.

The Tao Te Ching
by Lao Tzu

Love 2.0
Finding Happiness and Health in Moments of Connection

How to Win Friends and Influence People

Happy Together
Using the Science of Positive Psychology to Build Love That Lasts
by Suzann Pileggi Pawelski, MAPP and James O. Pawelski Ph.D.
“I Found Something!”
#1048
The "I Love You” Game
As we’ve discussed many times, one of my absolute favorite things to do in life is curl up in bed next to Emerson and read together. It’s an essential part of our PM Bookend and one we miss only on rare occasions.
5-Minute Sweaty Conversations
#70
How to Navigate those Challenging Chats
You know those times when you need to initiate a tough conversation and you’re kinda sorta dreading it and avoiding it?
Active Love
#32
How to Get Out of a Mental Maze When Someone’s Annoying You
Here’s another really powerful tool from The Tools guys, Phil Stutz and Barry Michels.
Bring Forth
#17
How to Be a Wise Parent (for Yourself + Others)
As you might have noticed, it’s easy to stress ourselves out as we strive to step up to our heroic potential.
Celebratory Love
#26
Gratitude’s Generous Cousin
In the last couple +1s we talked about the power of Gratitude and Grateful Flow.
Encourage - Part 2
#722
Making the Case for Elevating Its Status
In our last +1, I made the case for why the virtue of encouragement should be elevated to its proper status in the pantheon of how to best express our love for people in our lives.
How to Flourish
#280
Science Says: PERMA
Martin Seligman is basically the Godfather of the Positive Psychology movement. He’s written a number of seminal books on the science of well-being.
Looking for Love (2.0)
#727
Finding Those Micro Moments of Positivity Resonance (TODAY!)
As we’ve discussed, I absolutely love Love 2.0 by Barbara Fredrickson.
Love Kryptonite
#574
Strikes 8 Billion Times Per Day (in the US Alone)
In our last +1, we talked about Love. Specifically, we talked about Love 0.0. Love 1.0. Love 2.0. And, Love 3.0.
Other Image 101
#435
What Do You See in the Faces of Those You Meet?
In Self-Image 101, we talked about how to create the most heroically awesome version of yourself by integrating the “Optimus” you and the “en*theos” you into the “Hērōs” you.
Parenting: 3 Tips
#606
Lessons on How to Be a Great Dad
At the end of my recent talk I keep on talking about 😉, one of the CEOs came up and asked me how to apply the wisdom I shared to his parenting. He had a 5-year-old like me.
Repairing Relationships
#135
A Key Practice for Optimizing the Love in Our Lives
In our last +1 we chatted about the difference between FALLING in love and STANDING in love.
Stoic Love Advice
#1016
Musonius Says: Compete in Giving Care
As we discussed not too long ago, I recently had an epic party with some Stoics.
The Golden (+ Platinum!) Rule
#488
How’re You Treating Others? AND… Yourself?
We’ve all heard of the Golden Rule.
What's Your #1 Self-Care Habit?
#129
Perhaps the Most Important Question We Can Ask Ourselves
As we’ve discussed, Michelle Segar is one of the world’s leading researchers studying the science of how to Optimize our health behaviors.
What's Your Partner’s #1 Self-Care Habit?
#130
Another VERY Important Question
In our last +1, we talked about the importance of identifying and installing your #1 self-care habit.
You and an Elephant
#307
A Parable About Blind Guys and Perspective
In our last +1, we talked about you and your donkey and the fact that you can’t please everyone all the time.

Leadershift
The 11 Essential Changes Every Leader Must Embrace

The ONE Thing
The Surprisingly Simple Truth Behind Extraordinary Results
by Gary Keller and Jay Papasan

Unstoppable Teams
The Four Essential Actions of High-Performance Leadership
by Alden Mills

Ego Is the Enemy
by Ryan Holiday
2 Scorecards
#270
One for the Lead + Another for the Lag
While we’re on a roll with the 4 Disciplines of Execution, let’s circle back and talk a bit more about the Lead vs. Lag Measures.
5 Steps to Success
#312
Ray Dalio’s Model for Supercrushing
Ray Dalio is one of the most successful people alive. Time magazine says he’s one of the 100 most influential people on the planet while Fortune magazine says his company (Bridgewater Associates) is the fifth most important private company in the U.S. and Forbes tells us he’s one of the 100 wealthiest people alive.
Batting .300
#499
Is Hall of Fame Material (in Life + Baseball)
I don’t know about you, but I’m still kind of attached to the idea that I should never make a mistake.
Collecting Turnarounds
#502
At the Speed of the Universe
In our last +1, we talked about my Yoda schooling me on how to apply dark energy to my life by aligning with that Force that’s driving the expansion of the Universe at a mind-exploding velocity.
Endlessly Evolving Process
#369
The Essence of a Good Life
In our last +1, we talked about zero-based thinking and reflected on the powerful question of asking ourselves whether, knowing what we now know, we’d have started doing some of the things we’re doing.
Making New Commitments
#69
What to Do When You Need to Adjust Course
In our last +1, we talked about doing what you say you will do.
Prior Best = New Baseline
#264
Your Best Days? That’s Your New Normal
In our last +1, we entered our World Champion You Training Camp.
Tibetan Word for “Guilty”
#427
<- Doesn’t Exist — Here’s the Closest Thing
Do you know what the Tibetan word for “guilty” is?

Deep Work
Rules for Focused Success in a Distracted World
by Cal Newport

Willpower
Rediscovering the Greatest Human Strength
by Roy Baumeister and John Tierney

The Checklist Manifesto
How to Get Things Right
by Atul Gawande

Principles
Life and Work
by Ray Dalio
Optimizing Algorithms 101
How to become an optibot (aka an “optimizing robot”!) and program yourself to reach your infinite potential
Atomic Habits: Tiny = Mighty
#649
You, a Quadrillion Times Better
James Clear wrote a great book called Atomic Habits. One of the things I most love about it is the fact that he quantified our +1 game for us. 🤓
CANI! + Kaizen!
#511
Constant and Never-Ending Improvement
In our last +1, we talked about the fact that the world needs DEMONSTRATION more than it needs instruction. We also talked about cleaning up some 💩. (Hah. And d’oh.)
Getting Started vs. Getting Finished
#81
A Good Idea on How to Deal with Procrastination
If you’re feeling a little less than motivated and tempted to procrastinate on stuff, you might find this distinction helpful.
How to 100,000x Your Performance
#331
2 AI’s + 100 Algorithms
As we’ve discussed, Ray Dalio is one of the most influential (and wealthiest) people on the planet. In his great book Principles, he walks us through HOW he created his success and wealth.
Implementation Intentions
#157
The Power of “If… Then…”
Continuing our theme of powerfully facing our challenges, let’s talk about THE most powerful way science says we can rock it.
Quick How to on Habits
#47
100% on ONE Keystone Daily Micro Habit
So, we’re ready to go ALL IN and make that 100% commitment with super bright lines.
The Gift of Greatness
#92
We’ve All Been Given It — Here It Is
Anders Ericsson is the world’s leading authority on the science of what makes great performers great. If you’ve ever heard of the “10,000-hour rule” you have him to thank. (In a future +1 we’ll talk about the fact that the 10,000 hours idea is a little more nuanced than we’ve been led to believe.)
Two Easies
#51
Easy to Do. Easy Not to Do.
Jim Rohn tells us that our success in life is all about the two easies. It’s all about consistently doing the tiny (!) fundamentals that are simultaneously super easy to do and super easy not to do.

Tiny Habits
The Small Changes That Change Everything
by B. J. Fogg

Mini Habits
Smaller Habits, Bigger Results

Atomic Habits
An Easy & Proven Way to Build Good Habits & Break Bad Ones
by James Clear

The Way of the SEAL
Think Like an Elite Warrior to Lead and Succeed
by Mark Divine
Willpower 101
The science of self-control and how to build your optimizing engine
Consistency over Intensity
#252
The Secret Sauce to Awesome Sauce
After selling my first business over fifteen years ago, I had enough money to spend some time figuring out what I wanted to do when I grew up.
Floors and Ceilings
#49
How to Be an Imperfectionist
Stephen Guise wrote a great little book called How to Be an Imperfectionist. As a still-recovering perfectionist, I found it very useful.
How to Avoid Habit Suicide
#48
OK to Suck. Not OK to Skip.
Let’s say you’re building a new habit a la the Quick How to on Habits +1.
How to Predict Where You’ll End Up in Life
#651
Hint: Observe Trajectory of Daily Choices Compounded for 20 Years
In our last couple +1s, we talked about the power of tiny little daily 1% Optimizations compounded over an extended period of time. (Let’s all take a moment and wave to our quadrillion angels. 😇)
How to Stop Being a Hardaholic
#42
The Magic Question: What If It Was Easy?
Alan Cohen tells us to quit being a hardaholic—making everything harder than it needs to be.
Little by Little
#53
The Buddha on How to Optimize
One of my favorite gems from the Buddha is this wisdom: “Little by little one becomes evil, as a water pot is filled with water. Little by little one becomes good, as a water pot is filled with water.”
Precommitment
#155
Making Contracts with Odysseus + Ourselves
In our last +1, we talked about the power of recommitting. You make a big commitment, then you fall a little off track. No big deal, REcommit and continue on.
Quantum Optimizing
#317
Big Things Come Through the Little Things
In Coming Alive, Barry Michels and Phil Stutz say that if we want to tap into the Life Force that will empower us to reach our infinite potential, we’ve gotta focus on the small things.
The 4 Laws of Behavior Change
#656
Make It: Obvious + Attractive + Easy + Satisfying
In our last number of +1s, we’ve been having fun swimming in and out of the Atomic Habits pool. Most recently, we had fun measuring Michael Phelps’ inseam and noticing the fact that it PERFECTLY matched the domain he chose to dominate. (Does YOUR soul-inseam fit your life?)
Want Better Habits? Start With Who
#653
Identity = “Repeated Beingness”
Continuing our quick tour through James Clear’s Atomic Habits, let’s talk about the importance of your Identity in forming better habits (and breaking the bad ones). (Soon we’ll get into the nuts and bolts of his 4 Laws of Behavior Change.)
Start Again
#394
And Again and Again and Again…
In our last +1, we talked about the renowned Vipassana meditation teacher S.N. Goenka and his mantra: “Work diligently. Diligently. Work patiently and persistently. Patiently and persistently. And you’re bound to be successful. Bound to be successful.”

12 Rules for Life
An Antidote to Chaos

The Power of Agency
The 7 Principles to Conquer Obstacles, Make Effective Decisions, and Create a Life on Your Own Terms
by Dr. Paul Napper and Anthony Rao Ph. D.
80/20 Kryptonite
#163
What Needs to Go? Do Less of That
In our last +1, we talked about the few key behaviors that are most helping us Optimize 80/20-style.
Bright Lines
#45
How to Make Good Contracts with Yourself
I dropped out of law school before a semester was over but I do remember one Big Idea from Contracts class.
Commitments: 100% Is a Breeze
#46
99%? Not So Much.
So, as per our last +1, bright lines are super helpful in making deals with ourselves.
Cucumbers & Pickles
#262
Your Brain on Addiction
Adam Alter wrote a great book called Irresistible in which he walks us through how we become addicted to technology and tells us about the businesses built on hacking our brains to capture our attention and create those addictions. It’s a powerful read and goes nicely with the must-see 60 Minutes special on Brain Hacking.
Take T.I.M.E.!
#1022
Time (Restricted) + Intentional + Mindful + Enriching
In our last +1, we talked about some crazy stats re: smartphone usage from David and Austin Perlmutter’s new book called Brain Wash.
The Fastest Way to Optimize
#554
Think: -1 -1 -1 = Infinite You
In our last +1, we talked about the fact that you’re ALREADY solid gold. Like, 100% jumbo-solid gold.
The Golden You
#553
Just Chip Away at the (Not-so) Bonus Layer
So, we’ve been pretty intense lately with all this “Champion” talk. Before we go any further, I want to make one thing REALLY clear.
The Principle of Correction
#434
Think: Needs Work for Mis-takes
In our last +1, we talked about Phil Stutz’s idea on Unilaterality.
The Science of Self-Compassion
#34
Three Keys: Self-Kindness + Common Humanity + Mindfulness
As we go ALL IN on optimizing our lives, it’s easy to get overwhelmed.
Yes Lives in the Land of No
#638
Want a Big YES from Life?! Embrace the No's.
In our last +1, we talked about mastering Ownish and noticing when we slip into Victimese. (We also talked about going all in and mastering the dialect of Extreme Ownish—which, I’m told, is where it’s REALLY at. 🤓)

The Compound Effect
Jumpstart Your Income, Your Life, Your Success
by Darren Hardy

As a Man Thinketh
by James Allen

The Willpower Instinct
How Self-Control Works, Why It Matters, and What You Can Do to Get More of It

The Analects of Confucius
by Confucius
Habits 101
How to discover your super power and install your #1 habit
Act As If
#254
What Quality Do You Want?
William James is considered the father of modern psychology. He once said: “If you want a quality, act as if you already have it.”
Antifragile Barbells
#193
How to Craft an Optimal Strategy for Life and Other Important Things
Continuing our Antifragile theme, let’s talk about another way Nassim Taleb tells us to approach things if we want to avoid being fragile. He’s using this example in the context of investing but I love to apply it to EVERYTHING.
Bring It On! (Punching Bag Style)
#738
Yoda’s Laws of Action: Part 3
In our last couple +1s, we’ve had fun chatting about a few of Phil Stutz’s Tools found in the Laws of Action aisle of our ever-expanding inventory of Tools we want to have ready at hand in our Optimizing Toolshed.
Livestreaming Your Life
#411
Smile. You're on Candid Optimizing Camera!
In our last +1, we talked about the power of self-mastery. We took a quick look at Nietzsche’s admonition that one who cannot command should obey.
Memento Mori
#209
Want to Live? Remember Death
As you probably know by this point, I’m a big fan of Stoicism in general and of my favorite living Stoic philosopher Ryan Holiday in particular.
Self-Efficacy
#111
The Science of Confidence
Albert Bandura is one of the most respected psychologists in the world. He studies the science of self-efficacy. Also known as: The science of confidence.
Smile!
#115
A Surprisingly Powerful Way to Boost Your Mood
Get this: Scientists can bring people into a lab and have them hold a pen in their mouths in one of two different ways to elicit two very different outcomes.
The Equanimity Game
#98
How to Play It Like an Emperor
In our last +1, we talked about getting really good at recovering from our inevitable glitches.
The Growth Mindset
#622
Jordan, Picasso and You
In our last +1, we talked about how to be like Mike sans the sugar-laden Gatorade. 🤓

Win or Learn
Gregor and Me: A Trainer's Journey

Wooden
A Lifetime of Observations and Reflections On and Off the Court
by John Wooden

The How of Happiness
A Scientific Approach to Getting the Life You Want

The Power of Full Engagement
Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
by James E. Loehr and Tony Schwartz
Self-Image 101
How to construct the best, most heroically awesome version of you
Clock Time vs. Horticultural Time
#44
How to Grow Yourself
Related to our magical doubling penny and its demonstration of the power of compounding growth, we have clock time vs. horticultural time.
Compound Magic
#43
The Power of Embracing the Mundane, Unsexy Pennies in Our Lives
You’ve probably heard the whole “magic of compounding interest as told through the doubling penny” story.
Digging Foundations
#58
What the World’s Tallest Building Can Teach Us about Building the World’s Tallest You
One more +1 on the fundamentals theme to finish our trifecta following Greatness = Consistency on the Fundamentals and Coach Wooden teaching us How to Put on Our Life-Socks.
Dominating Your Life
#534
It’s What You Do If You’re Powerful
Penguin Random House recently sent me an advanced copy of a book called An Audience of One. It’s great. Check out the Notes on it. Thank you, Penguin Random House!
Greatness = Consistency on the Fundamentals
#56
Universal + Specific (What Are Yours?)
Robin Sharma tells us that greatness is all about consistency on the fundamentals.
How to Put on Your (Life-)Socks
#57
Wisdom from the Greatest Coach Ever
John Wooden’s UCLA basketball teams won 10 NCAA championships in 12 years, including an 88-game winning streak. (Go Bruins!)
"Needs work!"
#31
What to Say to Yourself When Things Don’t Go as Planned
What do you say to yourself when things don’t go as planned?
Sharpening the Saw
#30
/Building a Chainsaw
Stephen Covey‘s seventh habit of Highly Effective People is “Sharpen the Saw.”
The 80/20 180°
#389
First Steps in Moving from Theory to Therapy
Today we have a Heroic +11. (Hah.)
The Big 2 Virtues
#1032
Can You Guess What They Are?
Not too long ago, we talked about the four cardinal virtues of ancient Stoicism then connected those virtues to the six core virtues of the modern positive psychology movement THEN distilled all those virtues into the four cardinal virtues of Heroic.
The Optimal Work-to-Rest Ratio
#644
50 to 90 minutes ON + 7 to 20 minutes OFF
In Energy 101, we talked about a lot of ways to give our souls the energy they need to help us live our greatest lives. Eating. Moving. Sleeping. Breathing. Meditating. Stuff like that.
World Champion You Training Camp
#263
What Would Your Life Look Like If THAT Was the Standard?
Josh Waitzkin is a fascinating guy. You know that movie Searching for Bobby Fisher featuring a little chess prodigy kid?

The Psychology of Hope
You Can Get There from Here

The Official Bright Line Eating Cookbook
Weight Loss Made Simple

Food Fix
How to Save Our Health, Our Economy, Our Communities, and Our Planet--One Bite at a Time
by Mark Hyman

Staring Down the Wolf
7 Leadership Commitments That Forge Elite Teams
by Mark Divine
Food Rule #1: Eat Food
#752
vs. Edible Foodlike Substances
Let’s continue the Food Rule fun with one more +1 on Michael Pollan’s classic little food manual.
WHtR ← Waist to Height Ratio
#1024
How’s Yours? (<.5 Here We Come!)
In our last +1, we talked about the fact that, as per Robert Lustig’s Fat Chance, our visceral fat (aka abdominal/”big belly” fat) is “the fulcrum on which your health teeters.”
Your Visceral Fat
#1023
How’s It? (Know: It’s the #1 Predictor of Ick)
This morning I was looking through my stack of notes on potential +1s.

Spartan Up!
A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life
by Joe De Sena

No Sweat
How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

Constructive Living
Outgrow Shyness, Depression, Fear, Stress, Grief, Chronic Pain. Achieve the Goal of Constructive Living - To Do Everything Well
Exercise vs. Zoloft
#440
Feeling Depressed? Pop Your Exercise Pill!
We’ve talked about how exercise is kinda like taking a little bit of Ritalin and a little bit of Prozac, but somehow we’ve gotten this far into our +1 series without talking about the fact that exercise is as effective as Zoloft in reducing depression.
Exercise: It’s a Well-Being Tool
#1025
Not a Weight-Loss Tool
In our last couple +1s, we talked about a key (arguably the #1 key) predictor of our long-term health/morbidity: our visceral fat.
Forest Bathing
#453
Give Yourself a Nice Bath Lately?
Have you ever heard of “forest bathing”?
How to Bottle Up Your Worries
#479
You, Fog and Some Elevation
I live in a tiny little town in Southern California called Ojai.
Meet Mr. Royal H. Burpee
#332
Your BFF for Energy
I’ve mentioned the fact that I love to do 100+ burpees every day but I realized I haven’t formally introduced you to Mr. Royal H. Burpee. (My apologies!)
Micradian Rhythms
#283
The Rhythms of Life: Circadian + Ultradian + Micradian
We all know that circadian rhythms are connected to the 24-hour, day-long cycles of life here on planet Earth. The wisest among us pay attention to these ancient rhythms. (Again: circadian is from the Latin circa + dies = “around a day.”)
Movement > Exercise
#144
Let’s Not Be Active AND Sedentary
Continuing our exercise-is-good for you theme, let’s step back and broaden our view a bit.
Solvitur Ambulando
#505
Latin for: “It Is Solved by Walking”
Today we’re going to talk about walking.
The Right Why
#116
vs. The Wrong Why (Yours?)
Michelle Segar is one of the world’s leading researchers studying the science of how to optimize our engagement in healthy behaviors—stuff like eating well, exercising, getting more sleep and all that.
Want to Improve? Measure
#176
The Power of a Pedometer and Other Measuring Devices
Did you know that one of the easiest ways to optimize any aspect of your life is to simply measure it?

Eat Move Sleep
How Small Choices Lead to Big Changes
by Tom Rath

Originals
How Non-Conformists Move the World
by Adam Grant

Extreme Ownership
How U.S. Navy SEALs Lead and Win
by Jocko Willink and Leif Babin
Digital Sunset
#152
Bedtime for Your Electronics
In our last +1, we talked about Digital Sabbaticals.
Galileo on Optimizing
#1050
Measure What Is Measurable
In our last couple +1s, we’ve been hanging out with Emerson, playing the “I Love You!” game and taking a quick look at the story of our world.
Napitations
#326
Nap + Meditation = Magic
The other day I was taking a little napitation and I thought to myself, “Self, you should do a +1 on Napitations.”
PM Counts Twice
#1007
PM → AM + DAY + PM = #carpediem
The other day I was revisiting my Masterpiece Day.
Sleep, Work, and Boiling Water
#748
Medium vs. High Heat (You?)
Today we will officially wrap up our Science of Sleep series. (Before moving on to some Food Rules for some micro wins on another core fundamental: Nutrition!!)
Sleeping with Tom Brady
#629
And Roger Federer and LeBron James
Tom Brady is one of the (if not the) greatest football players of all time. He’s won five Super Bowl Championships and is still dominating at over 40 years old.
Take a Nap!
#216
And Change Your Life
In one of our earlier +1’s, we talked about The 10,008 Hour and 36 Minute Rule—our new favorite rule for actualizing our potential.

Unbeatable Mind
Forge Resiliency and Mental Toughness to Succeed at an Elite Level
by Mark Divine

The Oxygen Advantage
Simple, Scientifically Proven Breathing Techniques to Help You Become Healthier, Slimmer, Faster, and Fitter

How to Think Like a Roman Emperor
The Stoic Philosophy of Marcus Aurelius
Optimal Breathing 101
How to optimize your breathing for calm, focused energy
1-Minute WOOP
#327
Inhale. Exhale. W O O P!
The other day I had a coaching call with a Hero. It’s always super fun to have a chat with someone who’s ALL IN.
Breath Control = Emotional Control
#487
See: Navy SEALs, All Elite Performers, YOU!
Concluding this edition of our breathing series, let’s talk about the fact that BREATH CONTROL = SELF-CONTROL.
Brushing Our Brains
#1006
Here’s Your Brainbrush
In our last +1, we spent some time with Emily Fletcher and reflected on her meditation wisdom that thoughts are not our enemies.
FEAR -> DARE
#447
ACT on How to Make the Switch
Russ Harris is one of the world’s leading practitioners of “Acceptance and Commitment Therapy” (“ACT” for short)—which is basically a cool hybrid of cognitive behavioral therapy and mindfulness training.
Fear Is Excitement
#691
Without the Breath
Continuing our exploration of how to Conquer Fear, how about a simple yet profound piece of wisdom from Fritz Perls, founder of Gestalt Therapy?
Frankl on Freedom
#1039
See That Gap Between Stimulus and Response?
In our last +1, we hopped off the bus driven by Vice sponsored by the casino and hopped on the bus driven by Virtue packed with our favorite heroes including Socrates, Epictetus and Hercules himself!
How to Child-Proof Cover Your Trigger Buttons
#366
Annoyed? Ask: How Am I That?
In our last +1, we talked about shadows and attending your own lectures.
Mindful Presentations
#1027
Ellen Langer on How to Give Them
In our last +1, we hung out with Alexandra and Steve Chandler and John Madden as we talked about Connection over Perfection.
Resistance Breathing
#105
How to Work Out the Most Underappreciated Muscle in Your Body
What do you think is the most important, underappreciated muscle in your body?
SEALs and WIRMs
#1008
Witness + Interdict + Redirect + Maintain
Not too long ago, we shared a +1 on what I called “Thought Alchemy.” It was all about “How to Change One Thought for Another.”
The Inner-net vs. The Internet
#299
One Has All the Real Answers
In Life Visioning, Michael Beckwith tells us we need to turn off the Internet and plug into the Inner-net.
The Rules of Breathing
#485
The Big 3: Nose + Belly + Exhale
In our last couple +1s, we’ve talked about your breathing. If you haven’t checked out the full Optimal Breathing 101 master class yet, you might dig it.
You, Buddha and Your Fundies
#320
Why Buddha Kept Meditating Post-Enlightenment
In No Mud, No Lotus, Thich Nhat Hanh tells us that when he was a young monk he thought the Buddha never suffered.

The Dhammapada
The Sayings of Buddha

Flow
The Psychology of Optimal Experience

Irresistible
The Rise of Addictive Technology and the Business of Keeping Us Hooked
by Adam Alter

Digital Minimalism
Choosing a Focused Life in a Noisy World
by Cal Newport

Indistractable
How to Control Your Attention and Choose Your Life
by Nir Eyal
50 Pounds = A
#85
How to Master the Fear of Art
Imagine this: It’s your first day of art class. You signed up for an intro class on pottery. (Nice! Go you!)
Ballet, Anyone?
#600
Head Threads + Power Poses + Thor’s Hammer
In our last couple +1s, we talked about the lead-up to a recent keynote talk I gave and some wisdom gleaned in the process—including practicing the “Bring it on!” and “I’m excited!” tools THE MOMENT I experienced doubt/fear/etc. and… Hanging towels over mirrors to reduce the ol’ self-consciousness.
Bouncers and Lawyers in Your Head
#426
Pay Them Well to Keep the Optimizing Party Going
Alan Cohen has a couple great ways to help us get our minds right. He tells us to imagine having bouncers in our heads. And lawyers.
Boundaries or Burnout
#645
100% On + 100% Off <- Repeat
In our last +1, we talked about how the Peak Performance guys recommend we craft our optimal work-to-rest ratio.
Carpe Punctum
#227
You Can’t Seize Days—Only Moments
In our last +1, we talked about the ancient roots of the phrase carpe diem—seize the day. We learned that a more accurate translation would be “Pluck the day”—as in: it’s ripe and ready to enjoy!
Did I Win?
#15
How to Sink a $1m Putt and Do Other Great Things
Gold-medal-winning mental toughness coach and author Lanny Bassham is all about focusing on the PROCESS of goal achievement. He tells a great story about one of his clients—a pro golfer.
Digital Sabbath
#482
The Johnson House on Sundays (Yours?)
In our last +1, we took a quick trip to our garage to recapture a potentially lost micro-moment as Eleanor and I filled up our water jug. (Little by little, drop by drop, btw!)
Flow
#165
What It Is & How to Get in It
Mihaly Csikszentmihalyi is one of the world’s leading researchers studying the science of well-being. He co-founded the Positive Psychology movement with Martin Seligman and has written landmark books on Creativity and Flow.
How to Become an Iconoclast
#147
The Science of Breaking Icons
In his great book on the neuroscience of being an Iconoclast, Gregory Berns tells us that there are, essentially, three things that make the iconoclast special.
How to Center Yourself
#321
Make It a Game - Here’s How to Play
Michael Gelb is one of the world’s leading authorities on creativity. He’s also an aikido and qi gong master and best-selling author of a number of books including one of my all-time favorites: How to Think Like Leonardo da Vinci.
It Is What It Is
#409
The Power of Loving What Is
Byron Katie wrote a great book called Loving What Is.
Just Brush Your Brain
#672
Meditation’s 1 + 2 + 3 + 4
In our last couple of +1s, we had fun looking at how to cut 15 minutes off the time it takes us to fall asleep by popping the magical meditation pill.
Lion vs. Jungle
#127
Be Nice to Your Limbic System, Please
Alberto Villoldo tells us that we evolved to deal with one lion roaring at us at a time. That lion’s roar triggers a fight or flight response. We fight or we flee. And, hopefully, we live to talk about the tale later.
Microscopes + Telescopes
#195
Another Way to Zoom In + Zoom Out
In our last +1, we talked about the power of drawing a huge circle and then a little pin-point dot. Zooming in to rock the current challenge. And zooming out to hold the bigger picture.
Parkinson’s Law + 80/20 Principle
#377
= Productivity Magic
Continuing our theme of how to Optimize our productivity, let’s talk about an Idea from Tim Ferris.
Presence
#160
Expanding into Your Best Self
In our last +1, we talked about the fact that the word courage comes from the Latin word for “heart.” Just as our heart pumps blood to the rest of our body, our COURAGE pumps energy to our other virtues.
Rumination
#84
It's Time to Quit Chewing on Your Mental Cud
While we’re on a roll with how to reduce our emotional suffering, let’s talk about something you want to quit doing: ruminating.
The 4.5-Hour Workday
#238
Science Says: It's the Magic Number for Greatness
Continuing our theme of making waves and riding them to greatness, let’s learn a little more about how Tony Schwartz applies this wisdom to his own life.
Time Management Drucker Style
#273
The 1 + 2 + 3 for Effectiveness
Peter Drucker is considered the father of modern management. The greatest business thinker of the 20th century.
WIN! WIN! WIN!
#421
What’s Your Next Most Important Thing? (← Crush That. Repeat.)
Continuing our theme of hammering our #1 Wildly Important Goal, let’s talk a little more (again) about WINning.

Rumi Daylight
A Day Book of Spiritual Guidance
by Rumi

Loving What Is
Four Questions That Can Change Your Life
by Byron Katie

Gratitude Works!
A 21-Day Program for Creating Emotional Prosperity

The Selected Writings of Ralph Waldo Emerson
Antifragile Affirmactions
#428
How to Use Micro-Moments of Frustration to Grow
Today we’re going to have some fun mapping out how to use micro-moments of frustration to catalyze the next-best version of you, antifragile style.
Appreciate: Two Meanings
#758
Want Things to Grow? Appreciate Them!
In our last +1, we talked about watering the droopy stuff in our life.
Grateful Flow
#25
The Antidote to Ick Sauce
In our last +1, we chatted about the scientifically-proven power of gratitude: Simply writing down 5 things you’re grateful for can boost your happiness up to 25%. (Wow.)
How to Turn Life-Lemons into Optimizade
#137
Instant Recipe with One Ingredient-Question
A lot of people ask me to share more examples of how I personally apply these +1s to my life.
Navy SEAL Cookie Jars
#661
David Goggins on Becoming Superman
In our last couple +1, we talked about flipping the switch and going from our version of Clark Kent to our version of Superman.
Remember Who Dug the Wells
#259
And Give Back in Equal Measure
An ancient Chinese proverb tells us to remember those who dug the wells.
Suffering = Pain x Resistance
#82
An Important Lesson on How to Reduce Suffering
In her great book Self-Compassion, Kristin Neff shares a little equation that can help us reduce our suffering.
The Master’s Plateau
#457
Let’s Learn to Love It
Continuing our George-Leonard-Mastery theme, here’s another quick little tip we want to keep in mind as we commit to becoming Masters.
The Serenity Prayer
#133
Serenity + Courage + Wisdom = A Winning Combo
In our last +1 we talked about Byron Katie’s idea that you can be in one of three businesses: someone else’s business, God’s business or YOUR business.
Unilaterality
#433
Think: Extreme Ownership Relationship Style
The other day Phil Stutz and I were having another great coaching session.
You, a Farmer and His Horse
#375
A Zen Fable on Good and Bad Luck
Once upon a time in a land far away, there was an old farmer.
Zero-Based Thinking
#368
What Goes if You Started at Zero?
Brian Tracy is one of my favorite old-school self-development teachers. I can still remember listening to his CDs back in the day when I was first getting into all this stuff. And, we’ve covered a number of his books including Maximum Achievement, Eat that Frog, Goals!, Focal Point and No Excuses.

Man's Search For Meaning
An Introduction to Logotherapy
The Four Agreements
#348
In Less Than Four Minutes
Don Miguel Ruiz wrote The Four Agreements. His classic little book has sold over 5 million copies in the US and has been translated into 38 languages.

So Good They Can't Ignore You
Why Skills Trump Passion in the Quest for Work You Love
by Cal Newport

The Undefeated Mind
On the Science of Constructing an Indestructible Self
Abundance 101
How to create true wealth by wisely investing in you, inc. (+ the best way to become a billionaire! 🤓)
Fingers and Lectures
#365
Remember: Attend Your Own Lectures
Please extend your pointer finger and shake it as if you’re lecturing someone — saying something like, “You shouldn’t do this, this and this! Do that, that and that!”
How to Live with Radiant Enthusiasm
#556
Hint: Create a Nice Home for God
In our last +1, we talked about our ego vis-a-vis our id and superego.
Impermanence
#396
"Anicca, Anicca, Anicca"
Continuing our fun little recap of wisdom picked up at an S.N. Goenka Vipassana retreat, let’s talk about impermanence.
Jesus Said: Who Shall Inherit the Earth?
#438
Was It the “Meek” or the “Disciplined”/”Tamed”?
Once upon a time, an extraordinary teacher gave a little Sermon on the Mount.
Ownish vs. Victimese
#637
Learning a New Language
In Steve Chandler‘s great little book called Reinventing Yourself he makes a distinction between being an “Owner” vs. a “Victim” (It’s very much like our whole “Victim vs. Creator” paradigm.)
Rebound Days
#172
How to Approach the Day AFTER a Sub-Optimal Day
You ever have the kind of day where you fall short of your super high standards and wonder what just happened? (Laughing.)

Spiritual Economics
The Principles and Process of True Prosperity
The Four Agreements
#348
In Less Than Four Minutes
Don Miguel Ruiz wrote The Four Agreements. His classic little book has sold over 5 million copies in the US and has been translated into 38 languages.
The Law of Diminishing Intent
#55
Goes Nicely with Massive Action
In our last +1, we talked about the fact that Speed Is a Force.
Time Affluence
#99
It’s a Better Predictor of Your Well-Being than Financial Affluence
Having enough money to take care of your basic needs is an important variable in constructing an optimal life. And, of course, nice things are nice.
Whineysaurus Part X
#759
Got a Name for That Whiney Guy/Gal Within?
Not too long ago, we talked about The Mystery of the Hairy Fingers. That +1 featured the prickly little guys that got lodged in Emerson’s hand after a little slip on the Trail and ended with us laughing about it all.
Wisdom from My Mom and Thomas Carlyle
#531
God Gave You Gifts. Give Them to the World!
My mom and her husband Tom recently visited.
Work Diligently, Patiently and Persistently
#393
And You’re Bound to Be Successful
In our last +1, we talked about the power of blissipline. Bliss + Discipline = Boom!

A Joseph Campbell Companion
Reflections on the Art of Living

It Worked for Me
In Life and Leadership

Mastery
The Key to Success and Long-Term Fulfillment

Sea Stories
My Life in Special Operations

Future Visions
The Unpublished Papers of Abraham Maslow
Bliss + Pain
#527
Campbell on How to Find the Right Path (Hint: YES to Both)
Continuing our work and play theme, let’s tap into some more wisdom from leading play researcher Stuart Brown and his brilliant book Play and invite Joseph Campbell to the party.
Bonzai Trees, Goldfish, and You
#399
How to 100x Your Awesome
Today we’re going to chat about bonzai trees and goldfish and you.
Confucius's #1 Tip
#474
The Way of the Master Consists of…
While we’re enjoying our time with Confucius, how about we ask him what his #1 tip is for Optimizing?
Death at the Crossroads
#202
How to Create a Calm, Confident, Purpose-Driven, Enthusiastic Life
Here’s another gem from my coach and Honorary Godfather, Phil Stutz.

Extreme Ownership
How U.S. Navy SEALs Lead and Win
by Jocko Willink and Leif Babin
Higher Highs and Higher Lows
#173
Embracing the Tides of Our Lives
In our last +1, we talked about Rebound Days and the fact that you’re not going to be on every (!) single (!!) day (!!!).
It’s Day 1
#1015
But Only Always
In our last +1, we had fun chatting about the diploma we give to our Heroic Coaches.
Law of Leadership: DWYSYWD
#68
Do *You* Do What You Say You Will Do?
Jim Kouzes and Barry Posner are two of the world’s leading academic researchers on the science of leadership.
Moral Authority
#1034
The Highest Form of Leadership Influence
I’m a big fan of John Maxwell and his extraordinary books on Leadership.
On Humility
#1054
Thinking of Ourselves Less
This morning I was reading John Maxwell’s new book on leadership called Leadershift.
Serving vs. Pleasing
#1028
Goeswith Hatred and Misunderstanding
Phil Stutz and I recently celebrated our 3-year coaching anniversary. I think we’ve missed one of our weekly sessions since that very first one. 👯♂️ 🎉
Simplify the Battlefield
#75
Wisdom from a SEAL Commander on What to Do in the Chaos of Life and War
In our last +1 we talked about Spinny Fingers and how to quickly regain our equanimity when life spins us around.
The Icarus Deception
#565
The Missing Part of the Myth
In our last couple +1s, we had some fun with Seth Godin and my dictionary as we learned how to be godlike.
The Ultimate Jihad
#184
Winning the Battle with Ourselves
Continuing our theme of Sufi wisdom via the great 13th century Muslim poet Rumi, let’s talk about the ultimate jihad.
To Thine Own Self Be True
#205
The Very First Quote I Ever Memorized
William Shakespeare once told us (via Polonius in Hamlet): “This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.”
True Philosophy
#1018
Is the Practice of Noble Behavior
In our last +1, we talked about Musonius’s thoughts on theory vis-a-vis practice.
Trust Thyself
#614
Every Heart Vibrates to that Iron String
In our last +1, we talked about the fact that (as per Seneca’s wisdom), we need to let go of “the world’s opinion of you—it’s always unsettled and divided.”
Warriors’ Ascent
#1052
Serving Those Who Serve
This morning as I was wrapping up my AM1 Deep Work time block—which, of course, was preceded by that morning’s meditation and the prior night’s bookend featuring an early shut-down complete, digital sunset and red lights at the Johnson house—I heard a tap-tap-tap on my office door.