
Weight Loss
Optimal Weight 101
How to optimize our metabolism to easily sculpt our ideal bodies while energizing to actualize

Fat Chance
Beating the Odds Against Sugar, Processed Food, Obesity, and Disease

Eat Fat, Get Thin
Why the Fat We Eat Is the Key to Sustained Weight Loss and Vibrant Health
by Mark Hyman

The Case Against Sugar
by Gary Taubes

Bright Line Eating
The Science of Living Happy, Thin & Free

Always Hungry?
Conquer Cravings, Retrain Your Fat Cells, and Lose Weight Permanently
by David Ludwig

It Starts With Food
Discover the Whole30 and Change Your Life in Unexpected Ways
by Dallas Hartwig and Melissa (Hartwig) Urban

Why We Get Fat
And What To Do About It
by Gary Taubes

The Keto Reset Diet
Reboot Your Metabolism in 21 Days and Burn Fat Forever
by Mark Sisson

The Case for Keto
Rethinking Weight Control and the Science and Practice of Low-Carb/High-Fat Eating
by Gary Taubes

The Official Bright Line Eating Cookbook
Weight Loss Made Simple

The Art and Science of Low Carbohydrate Living
An Expert Guide to Making the Life-Saving Benefits of Carbohydrate Restriction Sustainable and Enjoyable
by Jeff S. Volek and Stephen D. Phinney

The Overfat Pandemic
Exposing the Problem and Its Simple Solution for Everyone Who Needs to Eliminate Excess Body Fat
Bright Lines
#45
How to Make Good Contracts with Yourself
I dropped out of law school before a semester was over but I do remember one Big Idea from Contracts class.

The Circadian Code
Lose Weight, Supercharge Your Energy, and Transform Your Health from Morning to Midnight
Commitments: 100% Is a Breeze
#46
99%? Not So Much.
So, as per our last +1, bright lines are super helpful in making deals with ourselves.
80/20 Kryptonite
#163
What Needs to Go? Do Less of That
In our last +1, we talked about the few key behaviors that are most helping us Optimize 80/20-style.
Eating Sugar in an fMRI Machine
#170
How to Turn Off Your Addiction Center
In our last couple +1s, we’ve been hanging out in an fMRI scanning our brains and seeing some fascinating stuff.
Kryptonite Dust
#272
Time for the SuperOptimizer’s Vacuum
In our last +1, we talked about the Whirlwind of gnats that can attack us as we pursue our Wildly Important Goal.
Isn’t That Extreme?
#360
No, It’s Not — This Is
Susan Peirce Thompson wrote a great book called Bright Line Eating. She has a Ph.D. in neuroscience and is one of the world’s leading experts on the psychology of eating.
Rule #1 of Nutrition
#449
Fountain of Youth vs. Poisons
In our last +1, we talked about the fact that your taste buds are all shiny new every two weeks—which is good news if you’re addicted to overly-sugary stuff and worried about food tasting bland as you make a transition to Optimizing what you eat.
Food Poisons Part 2
#450
What You Might Want to Consider Eliminating
In our last +1, we talked about Rule #1 of Nutrition. You remember what it was?
The Fastest Way to Optimize
#554
Think: -1 -1 -1 = Infinite You
In our last +1, we talked about the fact that you’re ALREADY solid gold. Like, 100% jumbo-solid gold.
The Case Against Sugar
#685
Is Very Strong #caseclosed
Gary Taubes wrote a great book called The Case Against Sugar.
Low Fat Made Us Fat
#753
Really? Michael Pollan Says: Yep.
How about one more little +1 on Michael Pollan’s Food Rules?
Foundation vs. Pillars
#911
Our #1 Fundie? Sleep!
As we’ve discussed, in the Mastery phase of our Heroic Coach program, we recently marched through our fundamentals: Eat + Move + Sleep + Breathe + Be Present + Prosper.
Training Tranquility
#916
Today for TONIGHT for Tomorrow
In our +1 on the Top 10 Sleep Kryptonites, we briefly discussed the fact that “Anxiety” is one of the top reasons people give for Why We DON’T Sleep.
Don’t Feed the Demon
#918
A Lesson from Olloch the Glutton
One of my favorite things in life is reading with Emerson. It’s a keystone habit for our family’s nighttime rituals that I absolutely cherish. It’s becoming more and more fun to engage in some great micro-philosophical chats about life as we read great books and snuggle. 😍🤓😍
C.A.N.O.E-ing
#925
On the Optimizing River of Flexibility
One of the core themes of our work together (in these +1s and in our Coach program, etc.) is the power of constantly (!) experimenting as we find little ways to Optimize.
Your Visceral Fat
#1023
How’s It? (Know: It’s the #1 Predictor of Ick)
This morning I was looking through my stack of notes on potential +1s.
WHtR ← Waist to Height Ratio
#1024
How’s Yours? (<.5 Here We Come!)
In our last +1, we talked about the fact that, as per Robert Lustig’s Fat Chance, our visceral fat (aka abdominal/”big belly” fat) is “the fulcrum on which your health teeters.”
Exercise: It’s a Well-Being Tool
#1025
Not a Weight-Loss Tool
In our last couple +1s, we talked about a key (arguably the #1 key) predictor of our long-term health/morbidity: our visceral fat.
Taking Out the Carbage
#1176
How to go from MAD to Flourishing
In our last +1, we talked about the fact that 500 years ago we basically consumed NO sugar. Then we started nibbling on 5 lbs of sugar per year a few hundred years ago. Now we vacuum up 150 lbs of sugar on average per person every year.
Your Food Label
#1244
Is It Lying to You?
In our last +1 I mentioned the fact that I recently read Mark Hyman’s new book Food Fix.
Junk Food’s Junk Science
#1245
Did You Know…?
In our last +1, we chatted about the fact that your food label might be lying to you by stuffing a few variations of cancer candy (aka sugar) into your jam so “SUGAR” doesn’t make its way to the top slot.
Independent (Non-Junk) Science Says
#1246
The Energy-Balance Theory Is Dead
In our last +1, we continued our chat about the toxicity of sugar as we reflected on the fact that the food industry spends $12 BILLION on nutrition research which is “polluting and diluting independent research, and confusing policy makers, the public, and even most doctors and nutritionists.”
Don’t Drink Sugar
#1247
“The Single-Biggest Thing You Can Do to Improve Your Health”
In our last several +1s, we’ve been exploring some powerful, sobering, and eye-opening wisdom from Mark Hyman’s great book Food Fix.
Food Prescriptions
#1269
Are More Effective Than Prescriptions for Medicine
Today I want to chat about food prescriptions.
Food As Medicine
#1271
Science Says: “Wow! It Works!”
In our last couple +1s, we talked about the wisdom of addressing root causes of health issues rather than merely treating the symptoms of those issues.
The Heroic Food Rules
#1285
The Big 3 (+1!)
One of my favorite parts about creating our Heroic Mastery Series is that it forced me to go to the next level of clarity on the most important aspects of our philosophy.
Start Again (and Again...)
#1001
And Again... And Again... And...
In our last +1 (#1,000!!), we celebrated our gritty Heroes who have hammered all 1,000 +1s.
Recommitment
#154
Commitment Is Easy - It's ALL about Recommitting
We’ve talked a lot about the importance of making a strong commitment. We know that making a 100% commitment is, somewhat paradoxically, way easier than making a 90% or 95% or even a 99.9% commitment.
Aristotle’s Yoga
#927
Which Way Do YOU Need to Bend?
A couple years ago, we chatted about Aristotle’s Virtuous Mean. Then, a year ago, we dusted off that wisdom and approached it from a slightly different angle in a +1 called Aristotle’s Doctrine of the (Virtuous) Mean.

Effortless Healing
9 Simple Ways to Sidestep Illness, Shed Excess Weight, and Help Your Body Fix Itself

The Plant Paradox
The Hidden Dangers in “Healthy” Foods That Cause Disease and Weight Gain

Wired to Eat
Turn Off Cravings, Rewire Your Appetite for Weight Loss, and Determine the Foods That Work for You
by Robb Wolf