
Spartan Training
Spartan Training 101
How to become immune to obstacles in your life + do your first spartan race

Spartan Up!
A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life
by Joe De Sena

The Spartan Way
Eat Better. Train Better. Think Better. Be Better.
by Joe De Sena

Spartan Fit!
30 Days. Transform Your Mind. Transform Your Body. Commit to Grit.
by Joe De Sena

It Takes What It Takes
How to Think Neutrally and Gain Control of Your Life

Unbeatable Mind
Forge Resiliency and Mental Toughness to Succeed at an Elite Level
by Mark Divine

Natural Born Heroes
Mastering the Lost Secrets of Strength and Endurance

The Maffetone Method
The Holistic, Low-Stress, No-Pain Way to Exceptional Fitness

Relentless
From Good to Great to Unstoppable

The Obstacle Is the Way
The Timeless Art of Turning Trials into Triumph
by Ryan Holiday

Peak Performance
Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success
by Brad Stulberg and Steve Magness

The Endurance Handbook
How to Achieve Athletic Potential, Stay Healthy, and Get the Most Out of Your Body

1:59
The Sub-Two-Hour Marathon Is Within Reach―Here's How It Will Go Down, and What It Can Teach All Runners about Training and Racing

Win or Learn
Gregor and Me: A Trainer's Journey

Coaching the Mental Game
Leadership Philosophies and Strategies for Peak Performance in Sports and Everyday Life
by H.A. Dorfman

212° The Extra Degree
Extraordinary Results Begin with One Small Change
by Sam Parker and Mac Anderson

Parenting Champions
What Every Parent Should Know About the Mental Game

The Inner Game of Tennis
The Classic Guide to the Mental Side of Peak Performance

Finding Your Zone
Ten Core Lessons for Achieving Peak Performance in Sports and Life

The Art of Mental Training
A Guide to Performance Excellence
by DC Gonzalez

Raise Your Game
High-Performance Secrets from the Best of the Best

With Winning in Mind
The Mental Management System

The New Toughness Training for Sports
Mental Emotional Physical Conditioning from One of the World's Premier Sports Psychologists
10 Spartan Core Virtues
#995
Self-Awareness + Commitment + Passion + Discipline + Prioritization + Grit + Courage + Optimism + Integrity + Wholeness
In our last +1, we hung out with my two favorite Joes: Scholar of the Hero’s Journey (and Grandpa in my spiritual family tree) Joseph Campbell, and gritty heroic exemplar (and soul brother), Joe De Sena.
Zen in the Art of Spartan Spear Throwing
#579
Choosing a Practice As a Portal to Optimizement
Alexandra recently got Steven Pressfield’s newest book called The Artist’s Journey. Sub-title: The Wake of the Hero’s Journey and the Lifelong Pursuit of Meaning.
Hope & Zest - Part 2
#1053
The Science of Spartans
Not too long ago, we chatted about the Big 2 Virtues—the two virtues that science says are MOST correlated with a deep sense of true happiness and flourishing.
What’s Your Excuse?
#979
RISE UP! with Spartan Hero Kacey McCallister
In our last +1, we talked about the Spartan World Championships and my “Thank you. Thank you. Thank you.” and “OMMS!” “OMMS!” “OMMS!” mantras as I started (!) and finished the Race after Emerson challenged me to do it.
How Long Do I Have to Wait?
#673
Patience + Perseverance = Commanding Weapon
Joe De Sena’s newest book is called The Spartan Way. It’s all about the ten Spartan virtues. It’s awesome.
Leonidas + Little Leo
#716
The (Johnson) Optimizing Game
Not too long ago, I introduced you to Leonidas—my Spartan sweatband. Yes, I realize it’s ridiculous that I wear this all day every day. That’s the whole point. (Hah.)
100 Pounds of Sand
#676
The Story of Two Sandbags
In our last few +1s, we’ve been having fun hanging out with Spartan Race Founder/CEO Joe De Sena, his son Jack and his cast-iron friend Leo. We also met my new sweatband Leonidas.
Meet Leo(nidas)
#674
The Ultimate #OMMS Symbol
In our last +1, we met Spartan Race Founder/CEO Joe De Sena’s son Jack. As you may recall, at six years old he had the willpower of an ancient Spartan warrior!
My Two Favorite Joes
#994
Joseph Campbell and Joe De Sena
I started writing this at 5:22 on September 29th, 2019. I was in the Squaw Valley Resort (room 316) in Northern Lake Tahoe for the Spartan World Championships that we talked about not too long ago.
Average vs. Elite
#580
How to Practice: Right vs. Wrong
In our last +1, we talked about Zen in the Art of Spartan Spear Throwing and the recent installation of a spear throw setup in our backyard, complete with bails of hay, etc. (Yes, we’re ALL IN at the Johnson house.)
Get to the Starting Line
#278
The Most Challenging Part of a Race
In our last +1, we talked about chasms and jumps and sidewalk cracks. I shared a couple of personal stories with my Spartan Races.
The Race I Almost Didn’t Do
#978
You Got Any?
In our last couple +1s, we talked about finishing strong and getting to the starting lines of life.
Becoming a Champion
#544
What’s Your Best REALLY Look Like?
In our last +1, I introduced you to my new watch, Mr. Suunto, who asks me every day, “What direction are you headed today, sir?” To which I reply, “To the BEST version of myself, sir!” (We have a very nice rapport. lol)
Meet Mr. Royal H. Burpee
#332
Your BFF for Energy
I’ve mentioned the fact that I love to do 100+ burpees every day but I realized I haven’t formally introduced you to Mr. Royal H. Burpee. (My apologies!)
Champ Champ Champ
#570
Conor McGregor and the Big 3
In our last +1, we talked about my quest to be a Spartan champion in 2025 and how that’s resulted in a lot of WINing TODAY. (How’re your goals-systems?!)
The Little Things
#583
Aren’t So Little
Jerry Rice was one of the greatest (American) football players ever. He was a wide receiver known for his astonishing work ethic and commitment to (and demonstration of) excellence.
Obstacle Immunity
#612
How’s Yours?
The other day we received a beautiful note from a Hero (thank you, Jessica!) letting us know how much she appreciated our work.
Meet My New Sweatband: Leonidas
#675
What’s a Symbol for YOUR Jumbo-Commitments?
In our last +1, we met Joe De Sena’s kettlebell named Leo. (I laugh as I type that.)
Meet My New Watch: Mr. Suunto
#543
What Direction Are You Headed?
Today we have some very important news.
The Rules of Breathing
#485
The Big 3: Nose + Belly + Exhale
In our last couple +1s, we’ve talked about your breathing. If you haven’t checked out the full Optimal Breathing 101 master class yet, you might dig it.
Champions Do More
#266
Got 10 Reps? Give Me 11!
Continuing our theme of stepping up and into our very own World Champion You Training Camp, let’s have fun with a little practice of mine.
How We Endure
#1077
Olympic Moments: When Last Place = Historic Place
Let’s go back to Kelly McGonigal’s The Joy of Movement.
Chasms vs. Sidewalk Cracks
#277
Jump! It’s Not As Wide As You Think
Joseph Campbell once shared a bit of advice given to a young Native American at the time of his initiation. He was told: “As you go the way of life, you will see a great chasm. Jump. It’s not as wide as you think.”
Really Hard vs. Impossible
#14
Want to Go for a Bike Ride to Mt. Everest?
In Spartan Up!, Joe De Sena (founder of Spartan Race) tells the ridiculous story of Göran Kropp.
The Psychology of Possibility
#1009
Celebrating with 300 Burpees
The other day I celebrated the 9-month anniversary of my little bionic-arm-creating injury. I celebrated by doing 300 burpees.
Start Strong!
#977
Got Any Starting Lines in Your Life?
In our last +1, we talked about the importance of finishing strong. I shared a bit about the origin story of my first business, eteamz. It probably sounded like all sunshines and rainbows. Of course, it wasn’t.
Your Identity = ?
#654
Whether You Think You Can or Think You Can’t…
In our last +1, we took a trip down Etymology Lane and learned that the word Identity has ancient Latin roots. It literally (!) means “repeated beingness.” Who you are, your sense of your self, is largely formed by what you do. Repeatedly.
20,000 for 1
#596
Having Fun Paying the Price
The other day as we were wrapping up another great studio session, our film genius Ben was breaking down our setup and we were chatting about that day’s +1s.
Meet My Bionic Arm (20 Screws Anyone?)
#728
Antifragile Response-Ability: THIS Is What We Train For!
Not too long ago I introduced you to my Suunto watch. Then I introduced you to my little Spartan Leonidas.
Being a Champion
#545
Is Way More Important Than Becoming a Champion
In our last +1, we talked about my mission to become a Spartan World Champion.
Getting out of Bed and High-Fiving Hercules
#1037
Aka: Moving from Theory to Practice
In our last +1, we talked about The Choice of Hercules.
Just Get Started!
#288
vs. Just Do It
Tim Pychyl is one of the world’s leading authorities on the science of conquering procrastination. He wrote a great book called Solving the Procrastination Puzzle and we featured him in Conquering Procrastination 101.
Your Golden Seeds
#631
Take Them Out of the Packet and Plant Them!
Not too long ago, we talked about the Golden Buddha. In fact, as you may recall, we talked about him twice.
Warriors’ Ascent
#1052
Serving Those Who Serve
This morning as I was wrapping up my AM1 Deep Work time block—which, of course, was preceded by that morning’s meditation and the prior night’s bookend featuring an early shut-down complete, digital sunset and red lights at the Johnson house—I heard a tap-tap-tap on my office door.
Put Your Name on a Sheet
#480
For an Immediate Surge in Clarity and Energy
Since our time with George Leonard exploring his ideas on Mastery, I’ve been thinking about him a lot.
OMMS
#41
The Hero’s Mantra
Ultimately, what we want to get *really* (!!!) good at alchemizing any and all challenges into fuel for the bonfire that is our passionate commitment to living a heroic life in service to something bigger than ourselves.
Channeling Mia Hamm
#693
The Vision of a Champion
Not too long ago we talked about how much I enjoy training in the rain.
It’s Day 1
#1015
But Only Always
In our last +1, we had fun chatting about the diploma we give to our Heroic Coaches.
Useful Feedback and Trolls
#613
How to Deal with Both
In our last +1, I shared a kind note from a fellow Heroes and we talked about developing our obstacle immunity one OMMS at a time.
The Mountain-Races of Life
#1066
And How to Win Them
In our last couple +1s, we chatted about a couple of the astonishing stats on the science of how movement Optimizes our sense of well-being and joy.
Draw Your Line in the Dirt
#1277
And Get to It. Repeat. Forever.
Today I want to go spend another minute or three with Trevor Moawad and some more wisdom from his great book It Takes What It Takes.
Fall Down Seven Times
#1106
Get Up Eight (OMMS!)
In our last few +1s, we’ve been spending some time with world-class fear wolf-tamer, Mark Divine as we explore wisdom from his new book Staring Down the Wolf.
Antifragile Affirmactions
#428
How to Use Micro-Moments of Frustration to Grow
Today we’re going to have some fun mapping out how to use micro-moments of frustration to catalyze the next-best version of you, antifragile style.
Exercise: It’s a Well-Being Tool
#1025
Not a Weight-Loss Tool
In our last couple +1s, we talked about a key (arguably the #1 key) predictor of our long-term health/morbidity: our visceral fat.