Conscious Capitalism

Brian was part of some of the very early conversations about what would become Conscious Capitalism, before the movement even had a name. Today, its principles guide our business and how I’m approaching my role as CEO, which is why Brian asked me to create this Note. My last Note was on Brian’s Areté, subtitled “Activate Your Heroic Potential.” This one, by Whole Foods co-founder John Mackey and Raj Sisodia, is subtitled “Liberating the Heroic Spirit of Business.” Great individuals and great organizations share A LOT in common. They’re purpose driven, guided by virtue, and focused on shaping the future for the mutual benefit of all. If you want to lead your life and your business with higher purpose, I highly recommend this book. Big Ideas we explore include Fuel to Fulfill the Mission, Think Win-Win-Win-Win-Win-Win, Leaders, Learn and Grow, The Benefit of Self-Actualizing Human Beings, and The Secret Weapon of a Heroic Business.