Image for "What to Make of a Life" philosopher note

What to Make of a Life

Cliffs, Fog, Fire and the Self-Knowledge Imperative

by Jim Collins

|Harper Edge©2026·416 pages
Jim Collins has been my favorite business strategist for a long time, so when this book arrived from Amazon, I opened the box mid-walk with Emerson and was struck by Jim's Soul Force radiating off the cover. It's AT LEAST tied for first as my all-time favorite. I read it while making big decisions about Heroic and my role within it, and it became one of my guides. Jim spent a decade researching paired remarkable lives, then two more years writing, to answer one Big Question: what to make of a life. He shows how to come into frame by discovering your encodings, flipping the arrow of money, and focusing your inner fire, then navigate the cliffs and fog we all face. If you want deeper self-knowledge and clarity on your path, I highly recommend this book. Big Ideas we explore include Your Heroic Guide, One Big Thing, A Constellation, Take the Next Best Step, and Catalytic Questions.

Big Ideas

    What to make of a life?

    That is the question.

    It’s a question that can assert itself multiple times across the long arc of our lives. It’s a question many of us face when young, as we try to first find our way in the world. It’s a question we can face again, when life fractures under our feet and we realize that we must evolve or even radically change our answer. And it’s a question we can revisit yet again, when we know we’re well past midlife, trying to figure out how to renew ourselves and keep the fire within burning long and late.

    The purpose of this book is to share with you what I learned in a ten-year research project into a set of remarkable lives. I set out to learn how the people I studied addressed the Big Question of what to make of a life, and how they addressed it again at different phases of life. My principal objective was to discern common elements across the vast differences of people in this study. I translated those commonalities into the chapter structure of this book, which can serve as a conceptual scaffolding as you wrestle with your own questions of life.

    This is a truly remarkable book.

    It’s AT LEAST tied for first as my all-time favorite. Seriously. I think it’s that good.

    I recently read it as I was making some big decisions with Heroic (and my role within Heroic!) and this book became one of my primary guides. It helped me create a more coherent narrative about my own evolution over the last twenty-five years and, Deo volente, will be helping me craft my evolution over the next twenty-five.

    With that in mind, I encourage you to get a copy of it here today. (If you get a fraction out of the book that I did, you will thank me.)

    Now... Jim Collins has been my favorite business strategist/thinker for a long time. His books have sold over 11 million copies—including the perennial bestseller Good to Great along with Great by Choice, and Beyond Entrepreneurship 2.0.

    Although his work has always emphasized the importance of what he calls “Level 5 Leadership” that integrates personal humility with indomitable will, those books are focused on businesses.

    This book is all about the INDIVIDUAL’S Heroic path.

    It’s funny because I was on a walk with Emerson when I picked up the package in which this book arrived from Amazon. I opened the box, looked at the front cover, then flipped to the back cover—which happens to feature a (big) picture of Jim.

    I was IMMEDIATELY struck by his presence. In fact, I was so struck by his presence that I showed the cover to Emerson and said: “Isn’t he a BEAUTIFUL man?”

    His Soul Force radiates throughout the book.

    As per the intro above, he spent a DECADE conducting the research that forms the basis of this book. THEN he spent TWO MORE YEARS writing the book itself.

    The main theme?

    How a set of paired individuals (from writers, actors, scientists, leaders and others) answered the “Big Question” (with a capital B and a capital Q!): “What to make of a life.”

    In the process, Jim shares “Transformative lessons on constructing—and reconstructing—a life through the cliff moments and transitions we will face repeatedly in our lives.”

    The book is PACKED with Big Ideas. We’ll barely scratch the surface of its life-changing wisdom, but I’m excited to share some of my favorites. Let’s jump straight in.

    P.S. One important note. Jim tells us: “Let me be clear up front: It is not my intention to direct or advise you on what to make of your life. I promise no prescriptions or recipes or directives. Indeed, one of the conclusions of this entire effort is that no one can tell you what to do with your life or how specifically to lead your life. And if they do, they’re almost certainly wrong. This is decidedly not a self-help book. But it is a self-knowledge book. By getting to know the lives in this study through the concepts that follow, you might come a bit closer to the ancient precept, the imperative inscribed on the Temple of Apollo at Delphi: ‘Know Thyself.’”

    The question is not whether a person has encodings. Everyone has encodings. The question is this: Which encodings will the journey of life lead you to discover, and will you trust them enough to align your life around them?
    Jim Collins
    It’s not about finding what you can do better than others, but about finding what you can do exceptionally well relative to other ways you could expend yourself.
    Jim Collins
    Get the Book

    About the author

    Jim Collins
    Author

    Jim Collins

    A student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors.