
Business
Optimal Business 101
How to create a great business and get paid to change the world
Unstoppable Teams 101
The essentials for high-performance leadership

The Effective Executive
The Definitive Guide to Getting the Right Things Done

The 4 Disciplines of Execution
Achieving Your Wildly Important Goals
by Chris McChesney, Sean Covey and Jim Huling

Principles
Life and Work
by Ray Dalio

To Sell Is Human
The Surprising Truth About Moving Others

Little Bets
How Breakthrough Ideas Emerge from Small Discoveries
by Peter Sims

Smartcuts
How Hackers, Innovators, and Icons Accelerate Success
by Shane Snow

EntreLeadership
20 Years of Practical Business Wisdom from the Trenches
by Dave Ramsey

Leaders
Myth and Reality
by General (Ret.) Stanley McChrystal, Jeff Eggers and Jason Mangone

15 Secrets Successful People Know About Time Management
The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs
by Kevin Kruse

Spirit Means Business
The Way to Prosper Wildly without Selling Your Soul
by Alan Cohen

Unstoppable Teams
The Four Essential Actions of High-Performance Leadership
by Alden Mills

The Entrepreneur Roller Coaster
Why Now Is the Time to #JoinTheRide
by Darren Hardy

#ASKGARYVEE
One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

The ONE Thing
The Surprisingly Simple Truth Behind Extraordinary Results
by Gary Keller and Jay Papasan

The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change

Primary Greatness
The 12 Levers of Success

Leadership
In Turbulent Times

The Leadership Challenge
How to Make Extraordinary Things Happen in Organizations
by James Kouzes and Barry Posner

Lead Yourself First
Inspiring Leadership Through Solitude
by Raymond M. Kethledge and Michael S. Erwin

The 21 Irrefutable Laws of Leadership
Follow Them and People Will Follow You (10th Anniversary Edition)

On Becoming a Leader

The Leader Who Had No Title
A Modern Fable on Real Success in Business and in Life
by Robin Sharma

Extreme Ownership
How U.S. Navy SEALs Lead and Win
by Jocko Willink and Leif Babin

Executive Toughness
The Mental-Training Program to Increase Your Leadership Performance
by Jason Selk

It Worked for Me
In Life and Leadership

Louder than Words
Harness the Power of Your Authentic Voice
by Todd Henry

Grit
The Power of Passion and Perseverance

Rethinking Positive Thinking
Inside the New Science of Motivation

Succeed
How We Can Reach Our Goals

Spiritual Economics
The Principles and Process of True Prosperity

Wealth Warrior
The Personal Prosperity Revolution

So Good They Can't Ignore You
Why Skills Trump Passion in the Quest for Work You Love
by Cal Newport

Crazy Good
A Book of CHOICES

Fearless

CREATOR

The Compound Effect
Jumpstart Your Income, Your Life, Your Success
by Darren Hardy

Influence
The Psychology of Persuasion, Revised Edition

Making Hope Happen
Create the Future You Want for Yourself and Others

Noble Purpose
The Joy of Living a Meaningful Life
Optimal Capitalism
#969
The Economist on: What Are Businesses For?
Continuing our chat about How to Prosper, let’s talk about another facet of our session on the subject with our Mastery-Coaches.
Business as a Force for Good
#970
A Quick Look at Public Benefit Corporations
In our last +1, we took a very quick, high-level look at the growing recognition of the fact that businesses can (and I’d say must!) be used as a force for good.
Investment Strategies
#971
To Optimize Global Culture
In our last couple +1s, we opened up The Economist and chatted about the rise of purpose-driven businesses in general and Public Benefit Corporations in particular.
Ready Fire Aim
#267
How to Start a Donut Shop
John Mackey created Whole Foods Market and captured the principles of how he deliberately created a purpose-driven business at scale in his great book Conscious Capitalism.
How's Your Hedgehog?
#131
3 Circles on What You’re Here to Do
Jim Collins is arguably the greatest business thinker alive. He’s written classics like Good to Great, Built to Last and Great by Choice in which he applies rigorous research to what makes great companies great.
Zero-Based Thinking
#368
What Goes if You Started at Zero?
Brian Tracy is one of my favorite old-school self-development teachers. I can still remember listening to his CDs back in the day when I was first getting into all this stuff. And, we’ve covered a number of his books including Maximum Achievement, Eat that Frog, Goals!, Focal Point and No Excuses.
Mistake-Learner’s High
#370
Enjoy It as You Pursue Audacious Goals and Endlessly Evolve
In our last +1, we talked about Phil Stutz’ great phrase: “Endlessly evolving process.”
Making Money BECAUSE You Sleep
#648
Sleeping with Jeff Bezos and Warren Buffett
In our last +1, we talked about setting your “work-down” alarm so you don’t need to set a “wake-up” alarm. (For what time did you set YOUR alarm? :)
Wealth thru Profound Service
#350
Three Mindsets: Passion + Craftsman + Servant
When I worked with Steve Chandler, one of the themes of our work together was “creating wealth through profound service.”
Now, What Doesn’t Need to Get Done?
#153
Tip: Don’t Do Useless Stuff
Peter Drucker is known as the “Father of Modern Management.” Basically, he was the greatest business thinker of the 20th century.
Yes Lives in the Land of No
#638
Want a Big YES from Life?! Embrace the No's.
In our last +1, we talked about mastering Ownish and noticing when we slip into Victimese. (We also talked about going all in and mastering the dialect of Extreme Ownish—which, I’m told, is where it’s REALLY at. 🤓)
Severe Pruning
#734
Need To Do Any?
Steve Chandler has a new book called CREATOR. It’s awesome.
Grow Lights
#735
On What Will You Shine Yours?
In our last +1, we did some severe pruning with Steve Chandler and Ralph Waldo Emerson. (How’d that go for you? More specifically: What went for you? 🤓)
Power x3
#843
Wantpower + Willpower + Waypower
Way back in the day, we talked about Rick Snyder’s wisdom on The Science of Hope.
Prosper = “to Go Forward Hopefully”
#923
Not so Much a CONDITION OF Life as It Is an ATTITUDE TOWARD Life
In our last couple +1s, we took a quick look at some of my recent attempts to cool-ify and kid-ify the idea that delaying gratification via saving/investing money is awesome. 🤓
Prosper + Prospectus
#924
The Two Go (Forward Hopefully!) Together
In our last +1, we revisited our Spiritual Economics dictionary to redefine some key terms. Specifically: Affluence + Security + Prosperity.
Micro Prospectus
#930
Moving Forward with Hope Carpe Diem Style
Not too long ago we talked about the fact that the word prosperity literally means “to go forward with hope.”
How to Get Perspective
#1127
And Meet Life’s Biggest Challenges
Not too long ago, we hung out with my friend Tripp Lanier who helped us gain perspective via a little thought exercise that included us looking through the Hubble telescope at distant galaxies.
The Obstacle Is the Way
#61
Plus: The Paradox of Fire
Marcus Aurelius once wrote to himself in the journal he never intended to publish that we now know as Meditations that “The impediment to action advances the action. What stands in the way becomes the way.”
The Stockdale Paradox
#29
I’m Confident It’ll Happen AND… I Know It Will be Challenging
Vice Admiral James Stockdale was shot down during the Vietnam War. He spent seven and a half years in a brutal prison camp. He spent four of those years in solitary confinement and two years in leg irons. He was tortured fifteen times.
Reverse Indicators
#106
How to Interpret Your Encounters with Dragons
So, let’s say you’ve decided to embark on a heroic quest. It’s time for you to leave the normal, routine life and really go for it—stretching yourself to dare greatly and do what you’re here to do.
Infinite Optionality
#191
The Ticket to Antifragility
Let’s talk some more about how to become Antifragile.
Agency = Doing
#797
Wonder Where Your Power Comes From? ACTION!!
In our last couple +1s, we’ve been talking about Agency. I promised we’d get into how The Power of Agency guys tell us we can build our agency.
Targeted Thinking
#1267
What Do You Want + Now What Needs to Be Done?
I’ve been thinking a lot about the whole idea of “neutral” thinking since I first read about it in Trevor Moawad’s It Takes What It Takes.
World Champion You Training Camp
#263
What Would Your Life Look Like If THAT Was the Standard?
Josh Waitzkin is a fascinating guy. You know that movie Searching for Bobby Fisher featuring a little chess prodigy kid?
Prior Best = New Baseline
#264
Your Best Days? That’s Your New Normal
In our last +1, we entered our World Champion You Training Camp.
Sacrifices vs. Decisions
#65
There’s a Big Difference between the Two
Georges St-Pierre is one of the greatest mixed martial artists in the world. Ever.
50 Pounds = A
#85
How to Master the Fear of Art
Imagine this: It’s your first day of art class. You signed up for an intro class on pottery. (Nice! Go you!)
5 Steps to Success
#312
Ray Dalio’s Model for Supercrushing
Ray Dalio is one of the most successful people alive. Time magazine says he’s one of the 100 most influential people on the planet while Fortune magazine says his company (Bridgewater Associates) is the fifth most important private company in the U.S. and Forbes tells us he’s one of the 100 wealthiest people alive.
How to Deal with Either/Or Situations
#362
Step Back. Think. Get As Much of BOTH As Possible
Ray Dalio shares a ton of wisdom in his epic book Principles. Here’s an idea I come back to often in my coaching sessions and in my own strategic thinking.
Endlessly Evolving Process
#369
The Essence of a Good Life
In our last +1, we talked about zero-based thinking and reflected on the powerful question of asking ourselves whether, knowing what we now know, we’d have started doing some of the things we’re doing.
The Greatest Stock Market
#610
Byron Katie’s Investment Strategy
In our last +1, we met one of my heroes, Mrs. Kristie Kuehnast. I smile with joy (and in awe) every time I imagine her fifth-grade students coming back into the classroom after their mile run to sit down and watch a new +1.
Success Math
#261
How to Calculate the Odds of Your Success
Matt McCall is one of the leading venture capitalists in the world. He also happens to be a friend and advisor and personal investor in Heroic. (And, perhaps most importantly, his license plate says “KARMA” which I think is pretty epically cool.)
Time Management Drucker Style
#273
The 1 + 2 + 3 for Effectiveness
Peter Drucker is considered the father of modern management. The greatest business thinker of the 20th century.
Synergy: When 1 + 1 = 3 (or Even 4)
#222
Habit #6 of Highly Effective People
We’re on the home stretch of our quick sprint through Stephen Covey’s 7 Habits.
Finish Strong
#976
Got a Finish Line in Sight? Hit It!
As we’ve discussed a few times, I went to UCLA. First generation college student. Studied Psychology and Business.
How to Melt Obstacles
#893
Hint: Boldly Step Through Freedom Doors
This morning I’ve been working on a Gordian Knot in our business.
The Power of Micro Wins
#274
Wisdom from the Head of Research at Harvard Biz School
Continuing our theme of spending time with some of the best productivity thinkers on the planet, let’s cruise on over to Harvard Business School and spend some time with its head of research, Teresa Amabile.
"I'm Excited!"
#27
What to Say to Yourself When You’re Feeling Nerves
Alison Wood Brooks is a researcher at Harvard Business School. She studies the most effective strategy for dealing with acute stress.
Envy: The Ulcer of the Soul
#852
Socrates Says (And Science Agrees)
The other day I was reading a great book called Company of One by Paul Jarvis. Sub-title: Why Staying Small Is the Next Big Thing for Business. Alexandra got it for me. (Thanks, Darling! 😘)
The Master Fails More Times
#980
Than the Beginner Even Tries
A few +1s ago, we had fun chatting about the starting and finish lines of my first business, eteamz.
Bless Your Bills
#972
Louise Hay Says: Stamp Your Checks with a Kiss
In our last few +1s, we took a very quick, high-level look at the growing recognition of the fact that businesses can (and I’d say must!) be used as a force for good.
Ink Blobs & Emptiness
#364
What Do You See When You Look at That Blob of Ink that Is Life?
Today we’re going to talk about ink blobs and emptiness.
Antifragile Barbells
#193
How to Craft an Optimal Strategy for Life and Other Important Things
Continuing our Antifragile theme, let’s talk about another way Nassim Taleb tells us to approach things if we want to avoid being fragile. He’s using this example in the context of investing but I love to apply it to EVERYTHING.
Antifragile Buoyancy
#424
How’s Your Barbell?
A couple +1s ago, we talked about the power of buoyancy and the optimal ratio of positive to negative.
Peter Drucker on Creativity
#810
Make That… on Plodding
In our last +1, we talked about Twyla Tharp’s great book The Creative Habit. In addition to seeing who she thinks wins the philosophical tug of war on what makes people creative (effort for the win!), we also talked about establishing our own creative habit of doing some Pre-Input Deep Work every morning.
Do You Think You Can?
#829
Well… If You Have the Guts…
In our last +1, we hung out with Mister Rogers and his barrelful of songs.
Counting Pearls vs. Stringing Pearls
#867
Yoda Says: One’s Better Than the Other
Not too long ago, we spent some time with my Yoda (aka Phil Stutz) and he taught us the power of what he calls “stringing pearls.” (It was Part 2 in our Yoda’s Law of Action series. 🤓)
WIG vs. Whirlwind
#271
Which One Wins?
Continuing our Productivity 101 theme, here’s another gem from the 4DX guys.
Ambition + Routine
#524
“Routine, in an Intelligent Person, Is a Sign of Ambition.”
Daily Rituals is a fascinating book that features brief vignettes of the idiosyncratic habits of 161 of history’s most iconoclastic writers, scientists and other great thinkers—ranging from W.H. Auden, Charles Darwin and Carl Jung to Stephen King, Benjamin Franklin and Mozart.
Your Genius Zone
#136
Making the Big Leap
Gay Hendricks tells us that we need to make a big leap into our Genius Zone.
Your Genius Zone - Part 2
#713
What Is It You Can Uniquely Do?
Many moons ago, very early in our +1 journey together, we talked about Gay Hendricks’ wisdom on your Genius Zone.
Neutral Thinking
#1259
vs. Positive and Negative Thinking
A couple +1s ago, we had some fun hanging out with Trevor Moawad and discussed some wisdom from his great book: It Takes What It Takes.
Team Work
#1042
Makes the Dream Work
Today’s Day 1 of our Heroic Mastery Series and Coach-Class II certification programs.
Compete? Nah. Create!
#432
A Key to the Science of Getting Rich
In The Science of Getting Rich (best title ever?), Wallace D. Wattles (definitely best name ever) tells us that, if we want to enjoy the process of creating abundance in every facet of our lives, we need to make sure we focus on CREATING not COMPETING.
Super-Quick Hope Building Tip
#643
How Have You Rocked It Lately?
In our last +1, we talked about the importance of goals as they relate to having high hope.
High Quality Work Produced =
#1179
Time Spent x Quality of Energy x Intensity of Focus
Back in the day, we chatted about Cal Newport’s Deep Work Equation.
Fall Down Seven Times
#1106
Get Up Eight (OMMS!)
In our last few +1s, we’ve been spending some time with world-class fear wolf-tamer, Mark Divine as we explore wisdom from his new book Staring Down the Wolf.
A New Take on Mis-takes
#1137
Using Them as Fuel for Our Antifragile Fires
In our last +1, we spent some time with an Academy Award-nominated documentarian who reminded us that we need to be willing to fail.
How Bad Do You Want It?
#703
Mind Over Obstacles
Matt Fitzgerald wrote a great book called How Bad Do You Want It?
Warren Buffett on Goal Setting
#329
Three Steps to Clarity
In Born for This, Chris Guillebeau tells us that, according to legend, Warren Buffet once gave a struggling friend a three steps process for setting goals. Here’s the quick look.
High-Hanging Fruit
#1160
Your Fuel for 10x Thinking
In our last +1, we spent some time with Tim Ferriss, setting some unusually large goals and thinking about the fact that those jumbo goals can often be, paradoxically, easier to reach than the “realistic” goals that everyone else is going after.
Psychological Billionaires
#351
The Science of How to Become One
Continuing our abundance theme, let’s talk about WHY we may be trying to make money and create wealth.
Rome Wasn’t Built In a Day
#932
Neither Was Any Other Great Thing
In our last +1, we briefly chatted about John Harrison’s decades-long (!!!) quest to bring the world precision timekeeping.
Gains: Micro + Jumbo
#926
Aggregate/Compound + Combo Locks
In our last +1, we had fun hopping in the Optimizing River of Flexibility for a little CANOE-ing fun. (Constant And Never-ending Optimizing Experimentation for the (joyful!) win!!)
Iconoclast
A Neuroscientist Reveals How to Think Differently

JAY-Z
Made in America

Make Your Mark
The Creative's Guide to Building a Business with Impact (The 99U Book Series)

Shoe Dog
A Memoir by the Creator of Nike
by Phil Knight

Super Rich
A Guide to Having It All

The Art of Achievement
Mastering the 7 C's of Success in Business and Life
by Tom Morris

The Greatest Salesman in the World
by Og Mandino